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Brand Bible: The Sacred Book of Brand Exposure | USA PostWeek

Brand Bible: The Sacred Book of Brand Exposure | USA PostWeek | paraduxmedia.com | Scoop.it
A real brand makes a promise, and this promise leads to winning customers. But creating an effective brand goes beyond a graphic logo and an ad campaign. It
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A real brand makes a promise, and this promise leads to winning customers. But creating an effective brand goes beyond a graphic logo and an ad campaign. It should create connections and influence. Every business, regardless of size, should have a set of branding guidelines to preserve their identity.

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Effective Brand Management: Your Brand Bible and Business Logo | Lukegrimes.net

Effective Brand Management: Your Brand Bible and Business Logo | Lukegrimes.net | paraduxmedia.com | Scoop.it
Your brand is how consumers recognize your company, product, service, and reputation. Your company strives to ensure customers are always satisfied and
Jonathan Parsons's insight:

Your brand is how consumers recognize your company, product, service, and reputation. Your company strives to ensure customers are always satisfied and delighted with the products and services you offer. Yet, if you lack a well-defined brand, how will customers be able to adequately recognize your brand for a repeat purchase or recommend you to potential customers?

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