Online social media influence the flow of news and other information, potentially altering collective social action while generating a large volume of data useful to researchers. Mapping these networks may make it possible to predict the course of social and political movements, technology adoption, and economic behavior. Here, we map the network formed by Twitter users sharing British Broadcasting Corporation (BBC) articles. The global audience of the BBC is primarily organized by language with the largest linguistic groups receiving news in English, Spanish, Russian, and Arabic. Members of the network primarily “follow” members sharing articles in the same language, and these audiences are primarily located in geographical regions where the languages are native. The one exception to this rule is a cluster interested in Middle East news which includes both Arabic and English speakers. We further analyze English-speaking users, which differentiate themselves into four clusters: one interested in sports, two interested in United Kingdom (UK) news—with word usage suggesting this reflects political polarization into Conservative and Labour party leanings—and a fourth group that is the English speaking part of the group interested in Middle East news. Unlike the previously studied New York Times news sharing network the largest scale structure of the BBC network does not include a densely connected group of globally interested and globally distributed users. The political polarization is similar to what was found for liberal and conservative groups in the New York Times study. The observation of a primary organization of the BBC audience around languages is consistent with the BBC's unique role in history as an alternative source of local news in regions outside the UK where high quality uncensored news was not available.
An exploration of social identity: The structure of the BBC news-sharing community on Twitter
Julius Adebayo, Tiziana Musso, Kawandeep Virdee, Casey Friedman and Yaneer Bar-Yam
Volume 19, Issue 5, pages 55–63, May/June 2014