Are you struggling to create a social media strategy for your business? Lacking insight into the social behaviors of your customers? No data, no problem! Chances are your competitors have done all the hard work and all you need to do is look for it.
An organisation specialising in accountancy software was feeling increasing pressure from its competition. Existing clients were being drawn elsewhere and prospects weren’t turned on by its proposition.
They recognised the need to refocus their product and service offering, but in order to do that successfully, they needed to stand back and take an objective look at their data. Was it accurate? Was it current? What were clients and prospects actually looking for in an accountancy solution?
Find out how they: · reduced customer churn · saved on Direct Marketing costs · increased the number of Sales-ready leads
Oracle recently conducted research into the shopping needs and expectations of consumers in Brazil, China, Germany, Japan, Russia, the UK and the US, in an effort to better understand the importance of service to the retail experience, according t...
An infographic can be one of the most effective ways to add variety and depth to your content output. But it’s not as simple as throwing a few stats at a cartoon and flinging it onto your blog. There are vital elements that should be included in every infographic, to ensure it has the impact you’re looking for.
For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren't delivering. Learn 4 ... When you think of social campaigns today, don't think about a single network like Facebook or Twitter.
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we work and the way we engage with our customers. As part of an integrated B2B channel marketing campaign social media should play a significant part in the campaigns of a skilful marketer.
I was asked a couple of weeks ago to present to a group on Big Data. The target audience was C-level executives in the SME (Small and Medium-sized Enterprise) arena. Now in Ireland, this is a very different scale than that of the U.S.
Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.
Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.
It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.
Seven of the ten most important factors in SEO ranking now come from social media.
An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.
Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.
The plot thickens. First Larry Ellison spills the beans about looming partnerships between Oracle and several big-name cloud companies, including Microsoft. Now Microsoft just hastily sent out invitations to a press conference which will feature...