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Arguably, there are currently only two superpowers on the planet: the United States and China. Now that the world is growing increasingly dependent on the Internet, how do these two giants stack up online?
We’ve taken a number of Internet-related metrics to compare the two countries, things like the number of Internet users, Internet penetration, the speed of Internet connections, the number of domain names, favorite websites, web browsers, operating systems and more. 
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Though the number of PC netizens is 107m larger than that of mobile netizens in 2010, based on DCCI’s research data, the latter will be 16m larger than the former. With the rapid adoption of mobile & smart phone, more and more people prefer this convenient internet access. Mobile internet has already become the new battle field of current online marketing, and the battle is likely to be more fiercer in the coming future.
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China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper ad revenue by 45.36 billion yuan.
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Selon China Internet Network Information Center (contrôlé par l’État), l'utilisation d'Internet en Chine est passé en dix ans (2000 à 2010) de moins de 1 pour cent de la population à plus de 28 pour cent. À la fin de 2011, plus de 500 millions de citoyens chinois sont en ligne à et un quart de tous les utilisateurs des réseaux sociaux dans le monde sont chinois. Il s’agit d’un des changements technologiques les plus marquants dans l'histoire récente de l’humanité.
Selon une étude récente de Forester, les médias sociaux sont bien plus qu’un phénomène social. C'est un mode de vie pour une grande partie de la population chinoise. Plus de 97% des internautes dans les grandes villes chinoises utilisent chaque jour les médias sociaux pour s’engager dans des conversations et construire des relations.
Le paysage numériques en Chine évolue sur une base presque quotidienne. Il s’agit d’une histoire passionnante à découvrir et à suivre. Ces présentations de Burson-Marsteller et We Are Social Singapore résument la situation en Chine en 2011.
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We created a chart for a quick comparison of Sina and Tencent's Weibo platforms in China in the last three quarters.
Tencent Weibo is growing faster than Sina Weibo; the number of daily active users on Tencent Weibo has exceeded 50 million, which is twice of Sina Weibo.
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Government restrictions are driving young Chinese to turn off their TV sets and turn on their computers. Advertisers and Western studios are right there with them.
China's streaming-video sites once were derided by the global entertainment industry as homes of stolen movies and television shows. But many sites have cracked down on piracy and are offering original programming, as well as licensed Western movies and TV shows such as "Gossip Girl" and "Mad Men."
As a result, ad revenue for Chinese video websites operated by Youku Inc., Tudou Holdings Ltd., Baidu Inc., Sohu.com Ltd. and others surged to 1.48 billion yuan ($235 million) in the third quarter, up 48% from the second quarter, according to market-data firm Analysys International.
Some sites are starting to offer some premium content, charging Chinese consumers for each viewing or on a monthly basis. "People are getting used to paying for content," said Gary Wang, chief executive of Tudou, which has about 12 million paying mobile subscribers.
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China now has more than 513 million Internet users and over 356 million mobile Internet users by the end of December, 2011, according to the 29th Statistical Report on Internet Development out today by CNNIC, or China Internet Network Information Center, the state-run network information center of China.
Highlights
*By year-end of 2011, over 513 million Internet users (increased by 55.8 million in last year) and 356 million mobile Internet users (increased by 52.85 million) in China *Out of all the netizens, 73.4% of them are equipped with desktops while 69.3% use mobile devices *More than 2.3 million websites in China *More than half Chinese Internet users (48.7%) are using weibos, gaining on traditional news channels as weibos now serve as one of the major news sources *Entertainment applications facing downturn, whereas online video rises steadily with more than 325 million users, or a use rate of nearly 63.4% *Ecommerce sees growing in general including online shopping (increased by 33.44 million, or 20.8%), online payment (up 32.5%) and online banking (up 32.4%)
The report also shows that in the past year more than 64.65 million users purchased on Chinese group buying sites.
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