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Rescooped by Monique Ellingsen Ramsey from Public Relations & Social Media Insight
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Content Won't Convert Without Calls-To-Action | Marketing Technology Blog

Content Won't Convert Without Calls-To-Action | Marketing Technology Blog | Plain 'Ol Good Stuff | Scoop.it

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads.


I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...


Via Jeff Domansky
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Catherine Monahan's curator insight, June 14, 2013 2:25 PM

No call to action = No reaction

Andrew Federici's curator insight, June 14, 2013 2:49 PM

CTA placement and language are so important.  Can't get enough of testing on this.

Jeff Domansky's curator insight, June 14, 2013 2:57 PM

Great advice to help you get better response from your blogging.

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Beginner's Guide to Image Formats for the Web | Visual.ly

Beginner's Guide to Image Formats for the Web | Visual.ly | Plain 'Ol Good Stuff | Scoop.it
Whether you are a newbie web designer, social-media addict, a passionate amateur photographer or a casual Internet surfer, you need to have basic know
Monique Ellingsen Ramsey's insight:

Fantastic for those with beginner - intermediate knowledge of graphics.

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Rescooped by Monique Ellingsen Ramsey from Wine, Technology & Social Media
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It's All in Your Head: 9 Reasons You Can't Resist a List

It's All in Your Head: 9 Reasons You Can't Resist a List | Plain 'Ol Good Stuff | Scoop.it

I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she's so good at lists that her editor keeps her doing those instead.I’ve told my friend that she has been blessed with a gift, that she should forget writing boring articles and instead launch her own site doing nothing but lists. (For an example see Listverse, which is amazing and -- I warn you -- addictive.) My friend won’t listen. She insists on seeing her lists as second-class citizens of the media world.She's not alone. Among some old-school journalists there exists a kind of snobbery about articles written in list form. They're derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed.It isn't magic. It's psychology. For various reasons lists are almost impossible to resist. We asked a few shrinks to explain. Here's why....


Via Jeff Domansky, Catherine Monahan
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Jeff Domansky's curator insight, June 14, 2013 2:48 PM

Here's a list of tips about why lists work in content marketing. And nine very funny pics to go with it. ;-)

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How To Say No To People Who Want To Pick Your Brain

How To Say No To People Who Want To Pick Your Brain | Plain 'Ol Good Stuff | Scoop.it
Saying no to someone wanting to “pick your brain” can be tough. Here are 3 no-fail ways to politely say no when you don’t want to give away advice for free.
Monique Ellingsen Ramsey's insight:

Marie is delightfully funny and very savvy! I get asked all the time by people to have a coffee or lunch because they want to "pick my brain". If this happens to you too, here are some good mini-scripts to keep in your aresnal. 

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