SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
WordStream (blog) How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing WordStream (blog) Writing ad copy for PPC can be a tough feat. The good news is, you don't have to be a super-creative copywriter to whip up competitive ad text.
eTail East 2013 Presentation: Top Five ways to Diagnose and Treat a Paid Search Slump. Actionable tips to maximize your Google AdWords profitability. (My slideck from #eTailEast on the Top 5 Ways to Recharge your PPC profitability.
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want (RT @ppchero: The Importance of Negative Keywords.
“ It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?”
Infographic: How to use PPC landing pages for higher conversions and lower cost-per-click (Infographic: How to use PPC landing pages for higher conversions and lower cost-per-click http://t.co/AUsEb1JYhD)...
One of them is marketer and while you know PPC/SEM will help your business you don't have the time or energy to learn it yourself. You've convinced yourself it's time to hire an agency. Before you start paying a monthly fee ...
A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care? Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention. SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one. If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....
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