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7 Questions your boss will ask about Pay Per Click

7 Questions your boss will ask about Pay Per Click | PaidSearch | Scoop.it
“ Pay Per Click (PPC) is a whole new world to some business owners and marketing seniors, so here are the answers to some common questions you may be asked.”
Via Manish Dhane
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Bring The Hammer Down on Inefficient Spend With Dimension Analysis | PPC Hero®

Bring The Hammer Down on Inefficient Spend With Dimension Analysis | PPC Hero® | PaidSearch | Scoop.it
“A look into how to reduce wasted spend in online marketing through dimension analysis on PPC Hero, the internet's favorite PPC-only blog.”
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | PaidSearch | Scoop.it
“ From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.”
Angela Milla's insight:
Necesitaría una vida paralela para poder seguir todo lo que lanza esta gente...
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What Is SEM & Paid Search Marketing?

What Is SEM & Paid Search Marketing? | PaidSearch | Scoop.it
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
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How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing - WordStream (blog)

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing - WordStream (blog) | PaidSearch | Scoop.it
WordStream (blog)
How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing
WordStream (blog)
Writing ad copy for PPC can be a tough feat. The good news is, you don't have to be a super-creative copywriter to whip up competitive ad text.
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My Favorite PPC Landing Page Tips | PPC Ian

My Favorite PPC Landing Page Tips | PPC Ian | PaidSearch | Scoop.it
Landing pages are incredibly important for well-optimized digital marketing campaigns. Today I'm thrilled to share my favorite PPC landing page tips.
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5 Steps to Effective Landing Pages

5 Steps to Effective Landing Pages | PaidSearch | Scoop.it
Successful PPC campaigns need good landing pages. Miguel Rojas analyses how to maximise conversions for landing pages.
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Recharge your PPC Profitability

eTail East 2013 Presentation: Top Five ways to Diagnose and Treat a Paid Search Slump. Actionable tips to maximize your Google AdWords profitability. (My slideck from #eTailEast on the Top 5 Ways to Recharge your PPC profitability.
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A Marketer’s Guide to Retargeting on Facebook [Infographic]

A Marketer’s Guide to Retargeting on Facebook [Infographic] | PaidSearch | Scoop.it
Recapture Your Customers Through More Valuable Real Estate as Facebook Exchange Ads Come to the News Feed

When Facebook launched their unique Faceb

Via Gladys Pintado
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The Digital Marketing Metrics Pyramid

The Digital Marketing Metrics Pyramid | PaidSearch | Scoop.it
Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land.

Via Manish Dhane
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Google PPC for real estate agents - Dan Wood Coaching

This is a great explanation on how REALTORs can leverage the power of google. It's a great way to get internet leads, but only if you are doing it right: htt...
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The Importance of Negative Keywords | PPC Hero®

The Importance of Negative Keywords | PPC Hero® | PaidSearch | Scoop.it
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want (RT @ppchero: The Importance of Negative Keywords.
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Google's New Ad Rank Algorithm Now Includes Extensions | PPC Hero®

Google's New Ad Rank Algorithm Now Includes Extensions | PPC Hero® | PaidSearch | Scoop.it
“Your ad rank is now determined by not only quality score and max. CPC, but now the expected impact of your ad extensions play a part!”
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | PaidSearch | Scoop.it
“ It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?”
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SEO vs PPC - Time for a Fight! [Infographic] - Unbounce

SEO vs PPC - Time for a Fight! [Infographic] - Unbounce | PaidSearch | Scoop.it
Who would win in a fight between SEO and PPC for your marketing $$? Find out in this juicy infographic and stat fight.
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Rescooped by Angela Milla from Digital Marketing, Search Engine Optimization, Social Media & Web Development
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Regulating Social Media usage in your company

Regulating Social Media usage in your company | PaidSearch | Scoop.it
Have you set rules to regulate the usage of Social Media within your company? Where is the limit between employees' privacy and company's rights?

Via Jannette Pazer
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Renata's comment, August 29, 2013 1:29 PM
do we really have a power to control what is going on the Social Media and how? I think no bunch of allowed behaviour cannot control it. Another question is : who potentially would have the right to state it? company? government? employees? customers?
Julien Rio's comment, August 29, 2013 1:33 PM
Renata: on the web, you can never really control anything 100%. But if you do not set some rules, you have 0% control, and you don't want that! Setting rules helps defining some guidelines that people are requested to respect.
Renata's comment, August 30, 2013 2:45 AM
Of course I agree with the statement that we do need some rules, I intended more to show that it is really KEY to innduce people to discuss it, and allow all stakeholders to take part in this process. We cannot leave it ex. for only one. CEO as it concers all internet-users
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Internet Marketing: What Works Best - SEO or PPC? - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX

Internet Marketing: What Works Best - SEO or PPC? - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX | PaidSearch | Scoop.it
What’s the best way to drive more traffic to your website, SEO(Search Engine Optimization) or PPC(Pay-Per-Click)? (Free SEO is essentially a myth..
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Work Stuff

Work Stuff | PaidSearch | Scoop.it
Infographic: How to use PPC landing pages for higher conversions and lower cost-per-click (Infographic: How to use PPC landing pages for higher conversions and lower cost-per-click http://t.co/AUsEb1JYhD)...
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Five Reasons NOT to Hire a PPC/SEM Company | Digital Media ...

Five Reasons NOT to Hire a PPC/SEM Company | Digital Media ... | PaidSearch | Scoop.it
One of them is marketer and while you know PPC/SEM will help your business you don't have the time or energy to learn it yourself. You've convinced yourself it's time to hire an agency. Before you start paying a monthly fee ...
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Dynamic Remarketing: The Evolution Of Pay Per Click Advertising

Dynamic Remarketing: The Evolution Of Pay Per Click Advertising | PaidSearch | Scoop.it
A Comprehensive Guide to Dynamic Remarketing: How it all Works, Examples, Tips, and an easy to follow step-by-step guide to remarket to a captive audience.
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Is Google Plus Important for Search Engine Optimization? - Jeffbullas's Blog

Is Google Plus Important for Search Engine Optimization? - Jeffbullas's Blog | PaidSearch | Scoop.it
Is Google plus important for search engine optimization? Being found in search engines amounts to free marketing and who doesn't like something for free.

Via Juana María Padilla, Gladys Pintado
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10 Cardinal Sins of Paid Search Marketing | PPC Hero®

10 Cardinal Sins of Paid Search Marketing | PPC Hero® | PaidSearch | Scoop.it
10 common mistakes PPC managers make when managing pay per click accounts. Find out if you are committing any of these 10 sins of paid search marketing.
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Quality Score and Paid Search Performance

Quality Score and Paid Search Performance | PaidSearch | Scoop.it
Optimizing a costly paid search campaign comes down to answering this one deceivingly simple question: What must be done to maximize Conversion and Revenue while minimizing Cost?
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Rescooped by Angela Milla from Public Relations & Social Media Insight
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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | PaidSearch | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care? Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention. SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one. If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

Frédéric Pressac's curator insight, March 10, 2015 6:20 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com