Search marketing
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ana Filipe
Scoop.it!

How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

How to Create Effective Content to Help SEO & Sales: 3 Top Ideas | Search marketing | Scoop.it
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
more...
No comment yet.
Scooped by Ana Filipe
Scoop.it!

Website Indexation Audit: How to Find & Remove Non-Essential Content

Website Indexation Audit: How to Find & Remove Non-Essential Content | Search marketing | Scoop.it
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
more...
No comment yet.
Scooped by Ana Filipe
Scoop.it!

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand | Search marketing | Scoop.it
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.
more...
No comment yet.
Scooped by Ana Filipe
Scoop.it!

The Periodic Table Of SEO Ranking Factors

The Periodic Table Of SEO Ranking Factors | Search marketing | Scoop.it
The Periodic Table Of SEO Ranking Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.
more...
No comment yet.
Rescooped by Ana Filipe from SEO and Social Media Marketing
Scoop.it!

Graph Search Optimization: The New SEO and What it Means for Social Advertisers

Graph Search Optimization: The New SEO and What it Means for Social Advertisers | Search marketing | Scoop.it

To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.

 

Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content. 

 

They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.

 

Find Out More: http://www.insidefacebook.com/2013/04/22/graph-search-optimization-the-new-seo-and-what-it-means-for-social-advertisers/


Via Antonino Militello
more...
Joe Wise's curator insight, April 25, 2013 12:50 AM

Critical stuff for SMMs

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

Scooped by Ana Filipe
Scoop.it!

PPC - SEA

PPC - SEA | Search marketing | Scoop.it
All about PPC - pay-per-click advertising - search engine advertising
more...
No comment yet.
Scooped by Ana Filipe
Scoop.it!

The Top Five SEO Mistakes According To Google's Matt Cutts

The Top Five SEO Mistakes According To Google's Matt Cutts | Search marketing | Scoop.it
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes but rather the most common mistakes.
more...
No comment yet.
Scooped by Ana Filipe
Scoop.it!

Creative SEO Tip: Newsjacking

Creative SEO Tip: Newsjacking | Search marketing | Scoop.it
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions.
more...
No comment yet.
Rescooped by Ana Filipe from Marketing Strategy and Business
Scoop.it!

800 Best SEO Posts of the Last 4 Years

800 Best SEO Posts of the Last 4 Years | Search marketing | Scoop.it

Excerpted from article intro on Search Engine Watch:

"Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team.

 

The result of this obsessive reading and starring of RSS feeds was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.

 

Google allowed me to get a backup of them as a .json file. The bad news was that no RSS reader (to my knowledge) had the functionality to import them alongside the feeds I subscribe to.

 

End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items.

 

I soon realized that although this task was onerous, it would provide me with a great opportunity to: 1. Build a great resource for other SEO professionals 2. Understand how my perception of "a great SEO article" had changed since 2009 3. Rate the major SEO publications based on whose feed had received the most stars..."

 

Read full original article here:

http://searchenginewatch.com/article/2263245/800-Best-SEO-Posts-of-the-Last-4-Years

 

Download the full collection of just under 800 fantastic SEO resources:

https://dl.dropboxusercontent.com/u/59063896/Rich_Kirk_Top_SEO_Articles_Since_2009.xlsx

 


Via Giuseppe Mauriello
more...
Rim Riahi's curator insight, April 24, 2013 12:03 AM
800 Best SEO Posts of the Last 4 Years
Elsie Whitelock's curator insight, May 15, 2013 10:30 AM

More tips for learning the hows and whens and whys of SEO.

Rescooped by Ana Filipe from SEO and Social Media Marketing
Scoop.it!

The Importance of Social Media For SEO

The Importance of Social Media For SEO | Search marketing | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


Via Antonino Militello
more...
Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

Rescooped by Ana Filipe from SEO and Social Media Marketing
Scoop.it!

Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Search marketing | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
more...
OnlineBizInformation's comment, June 21, 2013 1:26 PM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 1:28 PM

With the new age growing up with social media which do you think will come first in the future ?

Rescooped by Ana Filipe from Paid Search Newsletter
Scoop.it!

Should You Upgrade To AdWords Enhanced Campaigns?

Should You Upgrade To AdWords Enhanced Campaigns? | Search marketing | Scoop.it
Google made a huge splash last week when they announced Enhanced Campaigns. There have been both positive and negative reactions to the announcement.

Via Eldad Sotnick-Yogev
more...
Eldad Sotnick-Yogev's curator insight, February 19, 2013 6:40 AM

Brad Geddes is a recognised Adwords expert and clearly outlines what you should consider as to WHEN you to upgrade to Enhanced Campaigns