Paid, Owned and Earned
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Paid, Owned and Earned
The new way to handle your communication tools
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Branded Content: Building strong brands met POEM - Content Marketing Management

Branded Content: Building strong brands met POEM - Content Marketing Management | Paid, Owned and Earned | Scoop.it
Branded Content: Building strong brands met POEM
gertkoot's insight:

Nederlands onderzoek naar het effect op merken van POE. Nog veel vragen maar wel een eerste stap naar meer inzichten.

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Using Owned, Earned, and Paid Media to Build Your Online Presence - Marketing Digest

Using Owned, Earned, and Paid Media to Build Your Online Presence - Marketing Digest | Paid, Owned and Earned | Scoop.it
I’ll show you how harnessing the three basic marketing pillars (owned, earned, and paid media) can drive revenue growth for your business.
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France's Brands Vie for Position Across Paid, Owned and Earned Media - eMarketer

France's Brands Vie for Position Across Paid, Owned and Earned Media - eMarketer | Paid, Owned and Earned | Scoop.it
Fostering a positive, high-profile image across media channels is a top priority for most brands in France. But the balance varies from one sector to another.
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14 Content Marketing Tools That Will Double Your Search Traffic

14 Content Marketing Tools That Will Double Your Search Traffic | Paid, Owned and Earned | Scoop.it

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search traffic when paired up with good stories and valuable content.


Via Stefano Principato
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How to Create a PR Scorecard for Your Earned Media and Content Marketing — The Content Strategist

How to Create a PR Scorecard for Your Earned Media and Content Marketing — The Content Strategist | Paid, Owned and Earned | Scoop.it
In both PR and content marketing, you can't push products without telling your audience something newsworthy.
gertkoot's insight:

A new way to make a scorecard for PR ROI.

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Challenging the POE model

Challenging the Paid, Owned, Earned model in today’s attention deficit, pay-to-play world.

gertkoot's insight:

Changing POE into PPP (Paid, Paid, Paid)!

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Paid, owned, earned: getting the right balance in your comms mix - Unilever

Geoff Seeley has been Global Communications Planning Director at Unilever since 2011 with proud responsibility for delivering the smartest communications ...
gertkoot's insight:

Absolutely some great case studies!

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Why You Need Earned Media In Your Marketing And PR Mix - Heidi Cohen

Why You Need Earned Media In Your Marketing And PR Mix - Heidi Cohen | Paid, Owned and Earned | Scoop.it
Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.
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Marrying paid media and earned media - SHIFT Communications PR Agency | Boston | New York | San Francisco

Marrying paid media and earned media - SHIFT Communications PR Agency | Boston | New York | San Francisco | Paid, Owned and Earned | Scoop.it
Marrying paid media and earned media - SHIFT Communications PR Agency | Boston | New York | San Francisco (Marrying paid media and earned media - http://t.co/fdZdFf69mP)...
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MEC purchase study gives brands fresh Momentum - Media Week (registration)

MEC purchase study gives brands fresh Momentum - Media Week (registration) | Paid, Owned and Earned | Scoop.it
MEC purchase study gives brands fresh Momentum
Media Week (registration)
Paid, owned and earned media are found to play different roles not only in different brand categories but at different stages within those categories.
gertkoot's insight:

Momentum. Feels like interesting research.

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10 Insights on Social Media and Blogging Influence: New Research | Jeffbullas's Blog

10 Insights on Social Media and Blogging Influence: New Research | Jeffbullas's Blog | Paid, Owned and Earned | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...
gertkoot's insight:

The power of Blogging!

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5 consumer motivations that drive earned media « iMediaConnection Blog

5 consumer motivations that drive earned media « iMediaConnection Blog | Paid, Owned and Earned | Scoop.it
RT @calamur: "5 consumer motivations that drive earned media" http://t.co/WooE8iLglG
gertkoot's insight:

5 motivations to drive Earned Media

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NYSE Tries Storytelling

NYSE Tries Storytelling | Paid, Owned and Earned | Scoop.it
The 225-year-old organization is moving away from a pure-play media strategy to building value.
gertkoot's insight:

Building Value through conversations! 

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The Unexpected Influence of Stories Told at Work

The Unexpected Influence of Stories Told at Work | Paid, Owned and Earned | Scoop.it

Behavior can be contagious even when it’s simply described in a story. Organizational founders and executives often share their own stories and examples of past behavior in their companies.

 


Via Kenneth Mikkelsen
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Rebecca Staton-Reinstein's curator insight, September 18, 2015 9:28 AM

Powerful...especially influence of fictional characters!

Donna Bryan's curator insight, September 28, 2015 4:01 PM

Speaks for itself. Interesting and sharing

nobleaces's comment, October 15, 2015 2:48 AM
http://www.nobleaces.com/Tournaments.asp
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Owned Media VS Earned Media: Which Yields Better Results - Heidi Cohen

Owned Media VS Earned Media: Which Yields Better Results - Heidi Cohen | Paid, Owned and Earned | Scoop.it
Which is better for your content marketing: owned media VS earned media? Here's a 7 point breakout showing how these options stack up for your content.
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Utilizing Owned Media in Content Marketing

Utilizing Owned Media in Content Marketing | Paid, Owned and Earned | Scoop.it
Utilizing Owned Media in Content Marketing No one appreciates a brand more than the executives, workforce and idea-generators within the organization, which is why owned marketing campaigns are adv...
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Facebook, LinkedIn, or Twitter: Which Platform Is Best For Your Paid Social? [INFOGRAPHIC]

Facebook, LinkedIn, or Twitter: Which Platform Is Best For Your Paid Social? [INFOGRAPHIC] | Paid, Owned and Earned | Scoop.it
"With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities an
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Why You Need Earned Media In Your Marketing And PR Mix - Heidi Cohen

Why You Need Earned Media In Your Marketing And PR Mix - Heidi Cohen | Paid, Owned and Earned | Scoop.it
Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.
gertkoot's insight:

Although I do not fully agree to the 4 main media types from heidi Cohen, I very much like her approach to think differently about the media structure and  possibilities. Have a look at all the different links.

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How To Succeed With Earned Media: 34 Case Studies - Heidi Cohen

How To Succeed With Earned Media: 34 Case Studies - Heidi Cohen | Paid, Owned and Earned | Scoop.it
Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
gertkoot's insight:

Some nice examples of possible Earned media tactics.

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How to Approach Owned and Earned Media

How to Approach Owned and Earned Media | Paid, Owned and Earned | Scoop.it
The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
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Future of Media is Omnichannel « iMediaConnection Blog

Future of Media is Omnichannel « iMediaConnection Blog | Paid, Owned and Earned | Scoop.it
Omnichannel = converged media http://t.co/C2uGXcEoSS
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How to Promote Your Content Across Owned, Earned, and Paid Media

How to Promote Your Content Across Owned, Earned, and Paid Media | Paid, Owned and Earned | Scoop.it
Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.
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5 Principles of Convergence: How To Work Better At The Intersection Of Tech ... - Co.Create

Co.Create
5 Principles of Convergence: How To Work Better At The Intersection Of Tech ...
Co.Create
Convergence is a constant process, not an end point. Technology, creativity, and media are constantly evolving, and so is the converged company.
gertkoot's insight:

Not new but always good to know.

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Altimeter Open Research: Organizing for Content Marketing | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Altimeter Open Research: Organizing for Content Marketing | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Paid, Owned and Earned | Scoop.it
gertkoot's insight:

Great Stuff!

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What Is Your 2013 Content Marketing Strategy - Dachis Group

I presented these slides at the Dachis Social Business Summit in Austin. (RT @jowyang: New content by @Britopian Every company a media company, including Converged Media!
gertkoot's insight:

Great presentation with clear guidelines. 

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