The Journal of Information Architecture is a peer-reviewed scholarly journal. Its aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture.
Responsive design is trendy, but there is little talk about how it can be incorporated into the content management process. Here are five ways to make it work.
Responsive design is getting plenty of attention these days, and for good reason. Mobile internet traffic is increasing exponentially -- by 2014 "mobile" web traffic will surpass desktop traffic. This paradigm shift creates new opportunities along with new challenges.
One of those challenges is making your website mobile-friendly. Historically, this change has been made by "forking" the website that already exists. This move involves creating a new website and duplicating content, which doubles the effort required to manage your web presence. Despite all the work, forking could be doable if it truly solved the problem -- but it doesn't.
Statistics show there are more than two devices (mobile and desktop) accessing our websites at any given time -- devices like smartphones, tablets, netbooks, laptops, widescreen displays, and more -- and it's not realistic to create dedicated websites for each device out there.
Responsive design promises to solve this challenge by using web standards to create a single website that is automatically optimized for all devices. Compared to the alternative, it's easy to understand why enthusiasm surrounds this topic. However, most of this attention is focused on the high-level benefits or the underlying technologies (CSS3 Media Queries). What isn't addressed is how responsive design will be incorporated into the day-to-day content management process.
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