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Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Product Management | Scoop.it

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Via Daniel Watson
Balamurugan T (2000+ Conn...)'s insight:

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Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Graham Roberts-Phelps (LION)'s curator insight, November 9, 2013 7:52 AM

10 Google Apps for Social Media Management and Marketing | @scoopit via @rhodanmc http://sco.lt/...

Ahmed Alkandari's curator insight, November 24, 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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Did PLM Give Up on Product Cost Management?

Did PLM Give Up on Product Cost Management? | Product Management | Scoop.it
Product cost is not getting the attention it deserves in PLM. I was presenting on the future of PLM and a participant asked "why I hadn't included cost in the future of PLM?
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A Guide to Lean Product Management — giffconstable.com

A Guide to Lean Product Management — giffconstable.com | Product Management | Scoop.it
The 10 characteristics of a Lean product team, and tactical steps to getting there.
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Rescooped by Balamurugan T (2000+ Conn...) from SEO Tips, Advice, Help
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How Will Google Hummingbird Change SEO? | Daily SEO Tip

How Will Google Hummingbird Change SEO? | Daily SEO Tip | Product Management | Scoop.it
The term “organic” defines Google’s search algorithms. Always changing, always evolving. If you’re a regular practitioner of spammy SEO tactics and cheap b
 
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Bonnie Burns's curator insight, October 28, 2013 12:54 PM

You need a long-term plan for going about search engine marketing. It’s not about “beating the system”, it’s about working smarter rather than harder. So how will Google Hummingbird change SEO?

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Speed up the “last mile” of service delivery | Tufin Technologies

Speed up the “last mile” of service delivery | Tufin Technologies | Product Management | Scoop.it
Good blog post by Maya, our director of product management: http://t.co/tWbQIxtJis
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Which Social Channels are Effective For B2B Advertising? - Leadformix

Which Social Channels are Effective For B2B Advertising? - Leadformix | Product Management | Scoop.it
Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.

 

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Here is our pick of the social channels B2B advertisers should consider in their advertising mix:

LinkedIn: With 200 million users in over 200 countries, LinkedIn is a powerhouse for B2B advertisers. Its ability to target niche professional groups, who actively maintain their profiles and its granular targeting options make it an excellent advertising and lead generation platform. Companies can track conversations and identify warm prospects that are discussing a potential purchase related to their line of business.Facebook: The reach of Facebook is phenomenal. It has 1.11 billion users, 50% of whom log in at least once a day. Facebook’s ad platform is a low-cost opportunity for B2B companies to advertise their brand and products. Facebook ads can take the form of display ads, sponsored stories, promoted posts or sponsored apps. Companies can target their ads by geography, age, gender or most valuably by interests.Twitter: A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%) and that their conversion rate is higher. Also B2B brands who invested in Twitter ads saw an average of $14 CPL (cost-per-lead) for quality conversions.


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iNeoMarketing's curator insight, May 31, 2013 11:08 AM

We're not on the same page:

1) LinkedIn: Yes.

2) Facebook: No

3) Twitter: Yes, especially to take advantage of their new Lead Generation cards.


Our advice: stick with LinkedIn and Twitter's new program. Get that down, then look to other programs. And search under our Filter for social advertising for more information.


  • See the article at www.leadformix.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us