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Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Product Management | Scoop.it

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Via Daniel Watson
Balamurugan T (2000+ Conn...)'s insight:

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Brad Couper's curator insight, November 9, 2013 12:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 4:10 AM

Great Info for Any Business Owner or Marketing Manager

Graham Roberts-Phelps (LION)'s curator insight, November 9, 2013 4:52 AM

10 Google Apps for Social Media Management and Marketing | @scoopit via @rhodanmc http://sco.lt/...

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Did PLM Give Up on Product Cost Management?

Did PLM Give Up on Product Cost Management? | Product Management | Scoop.it
Product cost is not getting the attention it deserves in PLM. I was presenting on the future of PLM and a participant asked "why I hadn't included cost in the future of PLM?
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A Guide to Lean Product Management — giffconstable.com

A Guide to Lean Product Management — giffconstable.com | Product Management | Scoop.it
The 10 characteristics of a Lean product team, and tactical steps to getting there.
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Rescooped by Balamurugan T (2000+ Conn...) from SEO Tips, Advice, Help
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How Will Google Hummingbird Change SEO? | Daily SEO Tip

How Will Google Hummingbird Change SEO? | Daily SEO Tip | Product Management | Scoop.it
The term “organic” defines Google’s search algorithms. Always changing, always evolving. If you’re a regular practitioner of spammy SEO tactics and cheap b
 
Via Bonnie Burns
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Bonnie Burns's curator insight, October 28, 2013 9:54 AM

You need a long-term plan for going about search engine marketing. It’s not about “beating the system”, it’s about working smarter rather than harder. So how will Google Hummingbird change SEO?

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Speed up the “last mile” of service delivery | Tufin Technologies

Speed up the “last mile” of service delivery | Tufin Technologies | Product Management | Scoop.it
Good blog post by Maya, our director of product management: http://t.co/tWbQIxtJis
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Rescooped by Balamurugan T (2000+ Conn...) from The Marketing Technology Alert
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Which Social Channels are Effective For B2B Advertising? - Leadformix

Which Social Channels are Effective For B2B Advertising? - Leadformix | Product Management | Scoop.it
Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.

 

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Here is our pick of the social channels B2B advertisers should consider in their advertising mix:

LinkedIn: With 200 million users in over 200 countries, LinkedIn is a powerhouse for B2B advertisers. Its ability to target niche professional groups, who actively maintain their profiles and its granular targeting options make it an excellent advertising and lead generation platform. Companies can track conversations and identify warm prospects that are discussing a potential purchase related to their line of business.Facebook: The reach of Facebook is phenomenal. It has 1.11 billion users, 50% of whom log in at least once a day. Facebook’s ad platform is a low-cost opportunity for B2B companies to advertise their brand and products. Facebook ads can take the form of display ads, sponsored stories, promoted posts or sponsored apps. Companies can target their ads by geography, age, gender or most valuably by interests.Twitter: A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%) and that their conversion rate is higher. Also B2B brands who invested in Twitter ads saw an average of $14 CPL (cost-per-lead) for quality conversions.


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iNeoMarketing's curator insight, May 31, 2013 8:08 AM

We're not on the same page:

1) LinkedIn: Yes.

2) Facebook: No

3) Twitter: Yes, especially to take advantage of their new Lead Generation cards.


Our advice: stick with LinkedIn and Twitter's new program. Get that down, then look to other programs. And search under our Filter for social advertising for more information.


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