Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
Content Curation Benefits
1. Thought leadership.
2. Market education.
3. Supplement content creation.
Content Curation Best Practices
Pick the right topic.Add your own perspective.Adhere to ethical standards and practices. Think in terms of the fair use doctrine and properly attribute content to its source. Detweiler suggests not copying and pasting too many words from the original piece of content.Create a content hub.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.