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A fascinating B2B social media success story

A fascinating B2B social media success story | Digital Marketing Exposed | Scoop.it
B2B social media success story...
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Digital Marketing Exposed
{ SEO + Social Medias } * Inbound Marketing http://www.oweia.net
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Boost YouTube Views: 8 Simple Tips to Increase Your Video Traffic

Boost YouTube Views: 8 Simple Tips to Increase Your Video Traffic | Digital Marketing Exposed | Scoop.it
In the past month, I've managed to increase my YouTube Views by over 26%.  What does that mean?  Well, simply put: more traffic.
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Les 10 règles d’or pour rendre une vidéo virale

Les 10 règles d’or pour rendre une vidéo virale | Digital Marketing Exposed | Scoop.it
On ne peut pas commander la viralité. Beaucoup de campagnes qui ont essayé de miser sur le bouche-à-oreilles ont d’ailleurs été des flops.
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Twitter

Twitter | Digital Marketing Exposed | Scoop.it
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7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff

7 Content Marketing Tips to Grab Your Audience's Attention: Story Stuff | Digital Marketing Exposed | Scoop.it
Content marketing is hard. Here are 7 content marketing tips and resources that will get you so much more with much less. It’s about working smarter, not harder.

Via Karen Dietz
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Karen Dietz's curator insight, October 18, 2013 10:19 AM

From Pratik Dholakiya, a guest author for Copyblogger, comes a great article on how to capture someone's attention for gaining readeres, customers and fans.


Many of the 7 tips connect with storytelling. In fact tip #2 is: tell stories!


Tip #1 is about headlines. I just wrote an article about how to title stories to entice people to read. Especially when shared digitally. As Bullas says, if the headline doesn't grab them they won't read your material. So headlines are critically important if you want folks to read your stories.


Tip #5 is all about being conversational. And that is critically important in your storytelling. No one likes reading material when you sound like a stuffed shirt :))


Tip #6 focuses on making your audience look good. When we think about this in story terms, it's making sure your customer is the hero of the story, not you.


All of the tips are solid. And there are quite a lot of good points here. So enjoy the discussion and the gems shared.


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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LE REFERENCEMENT D'UN BLOG + CONCOURS: GAGNE TON AUDIT | UN BLOG UNE FILLE

LE REFERENCEMENT D'UN BLOG + CONCOURS: GAGNE TON AUDIT | UN BLOG UNE FILLE | Digital Marketing Exposed | Scoop.it
Aujourd'hui j’ai l’honneur de vous présenter Olga (vs Thomas pour les intimes). Je ne pouvais faire l’impasse, une semaine de plus, sur un sujet si...
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Un guest blogging qui tue.... !

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Test : + de 100 fans facebook gratuits français par jour par échange - Blog Moteurs : SEO + SMO

Test : + de 100 fans facebook gratuits français par jour par échange - Blog Moteurs : SEO + SMO | Digital Marketing Exposed | Scoop.it
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Quel avenir pour le e-commerce ? Réponses du co-fondateur de Spartoo

Quel avenir pour le e-commerce ? Réponses du co-fondateur de Spartoo | Digital Marketing Exposed | Scoop.it
Le modèle gagnant ecommerce de demain est-il le Click & Mortar ? Retour sur la vision de Philippe Wargnier qui lance un nouveau projet.
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The Ultimate Platform Migration and Redirection Plan for SEO

The Ultimate Platform Migration and Redirection Plan for SEO | Digital Marketing Exposed | Scoop.it
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
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Du linking pour une start-up

Du linking pour une start-up | Digital Marketing Exposed | Scoop.it
Il parait que lorsqu'un site débarque sur la toile, il est difficile de faire des liens vers celui-ci ? Et bien n'en soyez pas si sûr !
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Découvrez cowork, pour pimper vote biz #startup #grenoble

Découvrez cowork, pour pimper vote biz #startup #grenoble | Digital Marketing Exposed | Scoop.it
Blog mode Grenoble
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Top 10 des interventions de community managers

Top 10 des interventions de community managers | Digital Marketing Exposed | Scoop.it
On parle beaucoup des community managers sur le web. Trop, sans aucun doute, et la plupart du temps pour ne rien dire.
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2013 Search Engine Ranking Factors // Par Moz.com, excellent !

2013 Search Engine Ranking Factors // Par Moz.com, excellent ! | Digital Marketing Exposed | Scoop.it
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
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Chute de positionnement : les Top Contributeurs de Google en parlent

Chute de positionnement : les Top Contributeurs de Google en parlent | Digital Marketing Exposed | Scoop.it
Tout le monde veut la première page de Google. Les nombreuses mises à jour du moteur de recherche bousculent souvent les résultats naturels au point de créer
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Tutoriel : partager massivement un lien sur Facebook

Tutoriel : partager massivement un lien sur Facebook | Digital Marketing Exposed | Scoop.it
Vous avez un lien à partager sur des dizaines de groupes Facebook ? Une astuce simple qui ne requiert pas une seule ligne de code…
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Link Building Strategies - The Complete List

Link Building Strategies - The Complete List | Digital Marketing Exposed | Scoop.it
Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I'm lying?
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The Anatomy of a Brand Story--From Europe

The Anatomy of a Brand Story--From Europe | Digital Marketing Exposed | Scoop.it
Narrativity Group. Lead from the Core. Power your Culture. Create your Future

Via Karen Dietz
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Karen Dietz's curator insight, October 17, 2013 12:33 PM

Here's the updated link: 

http://www.narrativity-group.com/anatomy-of-a-brand-story/


My colleague Ashraf Ramsey from the Netherlands has spent quite a bit of time here in his latest blog post articulating the anatomy of a brand story. And it is also fascinating because his European perspective about "Americanicity" is also explained.


He focuses on 7 Up's message as an example. He talks about 3 layers of communication that must be taken into account in branding. And he makes sure to make the distinction between the product and the brand.


He also defines 'narrative' for us just so we have an added level of clarity about what narrative is, its structure, and role in branding. In the end, he gives us a view of American mythology.


I've curated this article because I think it is important to read -- especially for those of us in the U.S. Ramsey's views are both interesting and reminds us of the global nature of business. And it is certainly a different approach. 


What do you agree with -- or disagree with here?


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Creating a Company Vision Story

Creating a Company Vision Story | Digital Marketing Exposed | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.

Via Karen Dietz
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Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Karen Dietz's comment, September 11, 2013 8:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Digital Marketing Exposed | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek
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Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
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Matthias Accadia's curator insight, December 12, 2013 5:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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100 Conversion Optimization Case Studies

100 Conversion Optimization Case Studies | Digital Marketing Exposed | Scoop.it
If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions.
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Google met la pression, vraiment ?

Google met la pression, vraiment ? | Digital Marketing Exposed | Scoop.it
Google cherche à faire peur aux référenceurs afin qu'ils perdent leur moyens et stoppent leur netlinking. Encore un coup d'épée dans l'eau.
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Quel avenir pour le e-commerce ? Réponses du co-fondateur de Spartoo

Quel avenir pour le e-commerce ? Réponses du co-fondateur de Spartoo | Digital Marketing Exposed | Scoop.it
Le modèle gagnant ecommerce de demain est-il le Click & Mortar ? Retour sur la vision de Philippe Wargnier qui lance un nouveau projet.
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sophiedesc's curator insight, July 30, 2013 7:10 AM

"La grande distribution n’est pas encore entrée dans la ronde. Et ils disposent d’avantages colossaux, notamment le sourcing, l’accès à un carnet d’adresse, un pouvoir sur les marques, une base de données énorme, et évidement des capacités d’investissements colossaux. Carrefour et consorts font autant avec un magasin que la plupart des pure players, donc pour l’instant regardent encore le e-commerce de loin."

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Dopés à la vinasse et à la clope : c'était le bon temps du Tour de France !

Dopés à la vinasse et à la clope : c'était le bon temps du Tour de France ! | Digital Marketing Exposed | Scoop.it
Le tour de France fête ses 110 ans d’existence, et à cette occasion une infographie en anglais est parue sur le web américain.
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Comment éviter les parigots cet été ?

Comment éviter les parigots cet été ? | Digital Marketing Exposed | Scoop.it
Durant l’été, le parisien enfile des tongs et ajuste ses lunettes de soleil pour des destinations ensoleillées. Barcelone, sans doute à cause de l’odeur des mojitos, reste l’endroit préféré de notre ami de la capitale.
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SEO Ranking Factor #1 is Satisfaction

SEO Ranking Factor #1 is Satisfaction | Digital Marketing Exposed | Scoop.it
Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways.
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Lancement du moteur de recherche de FB aux US > A New Tool Aims to Help Facebook Users Dig Deep

Lancement du moteur de recherche de FB aux US > A New Tool Aims to Help Facebook Users Dig Deep | Digital Marketing Exposed | Scoop.it
Facebook is planning to introduce Graph Search, a tool to help users sift the volumes of information on the site, and its success is important to the company’s future.
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