Overview of the IMC concept
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What the Heck is Integrated Marketing Anyway?

What the Heck is Integrated Marketing Anyway? | Overview of the IMC concept | Scoop.it
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.

Via Donnnab
NatalieHuynh's insight:

I strongly agreed that this article is an useful article. It helped me to understand what IMC is about. When I first heard about integrated marketing communication paper which I would have to complete, I was so confused and I had no ideas what it would be about. However, After completed reading this article, It helped me to understand more about IMC, which is more than a management strategy. Furthermore, This article gave me more information about the definitions of IMC, which is firstly about the combination of marketing tactics to help delivery 1 marketing strategy, and more quickly build know, trust and like. Moreover, this article showed that Integrated Marketing Approach is not just a strategy, it showed that the IMC approach is the tactical delivery of a marketing strategy. Also, by reading this article, it helps me in understanding more about what integrated tactical approach includes.

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Sally Katsuta's comment, August 21, 2013 11:20 PM
@Natalie. I also think that this article really helps us to understand what IMC is. I just simply thought IMC is marketing communication to increase company benefit.. but It was more than management strategy and it strongly relates to making strategy for firms. thank you for sharing this article
Labroye Tauevihi's comment, August 22, 2013 9:08 PM
I think the good thing about this article is that it defines IMC in a easier to understand way without breaking it down too much. I agree with the author when they state " the intentional blending of online and offline tools and tactics" as brands should utilise all mediums in relation to IMC to be beneficial for the brand.
Teagan Adams's comment, August 22, 2013 10:02 PM
As Sam has said, I also like this definition of Integration and what it means in Marketing Communication. The method of combining all aspects of the marketing strategy and unifying them to convey a strong clear message is at the core of this idea.
Rescooped by NatalieHuynh from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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Marketing Nuggets : Fox Kalomaski Crossing, MyFerryLink, TCS Media, IRX 2013, Owned it, Viewster Media | TheMarketingblog

Marketing Nuggets : Fox Kalomaski Crossing, MyFerryLink, TCS Media, IRX 2013, Owned it, Viewster Media | TheMarketingblog | Overview of the IMC concept | Scoop.it
Fox Kalomaski Crossing, the integrated creative marketing communications company, has been appointed by MyFerryLink, the new cross-channel ferry service

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Travel Content Marketing | Netamatixblog Online booking systems

Travel Content Marketing | Netamatixblog Online booking systems | Overview of the IMC concept | Scoop.it
Travel Content Marketing is vital to your site. Or is it? (Content marketing. Does it work? Join the debate #tbex - http://t.co/TeOpGoKL1o)
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