I strongly agreed that this article is an useful article. It helped me to understand what IMC is about. When I first heard about integrated marketing communication paper which I would have to complete, I was so confused and I had no ideas what it would be about. However, After completed reading this article, It helped me to understand more about IMC, which is more than a management strategy. Furthermore, This article gave me more information about the definitions of IMC, which is firstly about the combination of marketing tactics to help delivery 1 marketing strategy, and more quickly build know, trust and like. Moreover, this article showed that Integrated Marketing Approach is not just a strategy, it showed that the IMC approach is the tactical delivery of a marketing strategy. Also, by reading this article, it helps me in understanding more about what integrated tactical approach includes.
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