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Breaking News: Instagram Direct to Take on Snapchat - The ExactTarget Blog

Instagram has made significant strides in 2013 as they launched their web feed, a new tagging feature, Instagram video, web embeds, and their recent announcement of sponsored photos and videos.
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The digital challenge for CMO’s

The digital challenge for CMO’s | Tech & Startup | Scoop.it
Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age.

Via Thomas Faltin
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Social media marketing trends 2014 - Smart Insights | #TheMarketingAutomationAlert

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, December 11, 2013 6:50 PM

Note Trend #1 regarding Google+...true that!

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Mobile Payments Startup Loop Closes $10 Million Series A, Starts Shipping ... - TechCrunch

Mobile Payments Startup Loop Closes $10 Million Series A, Starts Shipping ... - TechCrunch | Tech & Startup | Scoop.it
Mobile Payments Startup Loop Closes $10 Million Series A, Starts Shipping ...
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014) | Webbiquity

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014) | Webbiquity | Tech & Startup | Scoop.it

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014.

 

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

 

Which content marketing tactics are most popular? Which are under-used? How can marketers make their content marketing efforts more effective?

 

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2013 1:02 AM

@Tom Pick shares valuable content marketing resources.

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[Report] The Evolution of Social Business: Six Stages of Social Med...

Companies are not created equal when it comes to social media maturity.
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Seeking The Next Big Tech IPO? - Forbes

Seeking The Next Big Tech IPO? - Forbes | Tech & Startup | Scoop.it
Entrepreneur
Seeking The Next Big Tech IPO?
Forbes
The venture capital tracker has released its annual Tech IPO Pipeline Report, delving into the characteristics that bind pre-IPO tech firms.
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Inc. Magazine's Entrepreneur of the Year - Yahoo Finance

Inc. Magazine's Entrepreneur of the Year - Yahoo Finance | Tech & Startup | Scoop.it
From the blog Daily Ticker: Aaron Levie has successfully run a $1.2 billion company for eight years, and he's only 28-years old. This year Levie, CEO of Box, a cloud computing company, has been named Entrepreneur of the ...
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Malls of the future: touchscreen store windows made from 'connected glass' - CNN

Malls of the future: touchscreen store windows made from 'connected glass' - CNN | Tech & Startup | Scoop.it
CNN
Malls of the future: touchscreen store windows made from 'connected glass'
CNN
This season sees the advent of 'digital storefronts', giant touchscreen store windows where customers can browse through a retailer's items with a single swipe.
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10 Social Media Wins of 2013 | Social Media Today

10 Social Media Wins of 2013 | Social Media Today | Tech & Startup | Scoop.it
This year there were tons of notable social media moments from brands around the world – both epic wins and total fails. As 2013 comes to a close, let's take a look at some of the best social media success stories of 2013.
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Dell Ventures to Broaden Investments With New $300M Fund - Wall Street Journal (blog)

Dell Ventures to Broaden Investments With New $300M Fund - Wall Street Journal (blog) | Tech & Startup | Scoop.it
Dell Ventures to Broaden Investments With New $300M Fund
Wall Street Journal (blog)
“It's an exciting time to be part of Dell,” said Mr.
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14 Brand Trends for 2014

14 Brand Trends for 2014 | Tech & Startup | Scoop.it

Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?

 

A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I'm encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2013 2:44 AM

Thoughtful look at 2014 brand trends.

Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 7:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 8:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.

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5 predictions for social media in 2014 - Fortune Tech

5 predictions for social media in 2014 - Fortune Tech | Tech & Startup | Scoop.it
Snapchat will get bigger, Twitter rants will grow louder, and your boss will learn to Tweet.
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Why Snapchat Is The Best Marketing Tool You Can Use Right Now

Why Snapchat Is The Best Marketing Tool You Can Use Right Now | Tech & Startup | Scoop.it

Snapchat is the best marketing tool you can use right now, according to digital marketing master Gary Vaynerchuk

 

.Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.

 

He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement....


Via Jeff Domansky
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Kwang Hyun's curator insight, December 13, 2013 1:45 AM

Not just Twitter, Facebook, Youtube aren't the tools to market the other businesses and people. Snapchat is another tool to use it as a marketing tool. New tool comes out every month so be picky what you are using!

Felice Kimbrew's curator insight, October 27, 2014 1:03 PM

This is sooooooooooo true! I never thought of it like that. Coming from an AVID snap chat user, I think this makes a lot of sense. It teaches us how to GRAB our audience. I think that's important in any social media marketing tool. Possibly teaching us how to market ourselves for business purposes. 

Noah Rothstein's curator insight, November 4, 2014 4:04 PM

This article outlines why Snapchat is a great way to market your company or brand. It creates one-to-one personal experiences and helps foster a true relationship between the consumer and the product. Snapchat is here to stay!

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Social Media Trends for 2013 and What They Mean for Your Company

Social Media Trends for 2013 and What They Mean for Your Company | Tech & Startup | Scoop.it
This year, more than ever, we've seen the effect that social media and ever-evolving digital technologies have had on the world.With all the online buzz, it's critical that your business take full advantage of the benefits social media has to offer.

Via Neil Ferree
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Neil Ferree's curator insight, December 12, 2013 1:58 PM

Animated GIF is the most touched and shared type of Post on Plus! 365M active users on Google Plus doing social content marketing.