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At long last, sanity and clarity may be coming to the Internet. “We’ve had the ‘fun web’ and the ‘beautiful web,’ San Francisco-based tech entrepreneur Guillaume Decugis tells me. “Now we’re moving from that to thinking about a new era of the ‘smart web.’”
Decugis, a native of France, is co-founder and CEO of Scoop.it, a site that allows users to quickly find and contribute the most helpful information to a global dialogue. VentureBeat reported Tuesday that the rapidly growing company has received more than 75 million visitors in the past 18 months, has raised $2.6 million, and is adding a new executive to develop its base of paying customers.
The need for a newer (and smarter) web
To understand why Scoop.it is succeeding, it’s necessary to look at the context of the Internet in 2013.
The Internet has certainly allowed many voices to find an audience, but it’s mostly been a megaphone for celebrities and mega-personalities.
Sure, Forbes has an impressive 2 million followers on Twitter. But Ashton Kutcher has nearly 15 million, and Britney Spears (still!) has 30 million.
As for lesser-known writers and thinkers who have good ideas, it’s hard to get any traction. A decade ago, every writer dreamed that her blog would become a global phenomenon, in much the way that prospectors dreamed of finding gold at Sutter’s Mill. Like the prospectors, most writers have found at best a few gleaming flecks and specks of glory. Many now let their Twitter accounts languish like a boarded-up cyber-goldmine, while other hapless peers deliriously still dig in vain.
At the same time that still-hopeful writers are cyber-elbowing one another aside in a continuing battle for crumbs of attention, companies and corporate brands are recognizing that they need to provide the world with helpful content, not just propaganda or clever slogans or sexy models.
Scoop.it exemplifies a trend that attempts to address the growing need to get the right information to the right people who have specific interests.
Could 15 million Ashton Kutcher Twitter followers be wrong? Yeah, probably. (Photo credit: Wikipedia)
Decugis tells me that Scoop.it was created as a better response to an “information overload” environment. Typically, Internet sites use sophisticated algorithms to find huge volumes of information and then drown us in it. Little of that information is directly related to an individual user’s needs or interests.
“Human beings aren’t predictable,” Decugis says. “We realized algorithms alone aren’t great at predicting the content you will want.” Scoop.it’s solution has been to combine the best of computer brains with human brains. A community of real humans works to screen and curate information so that it flows to the right channels.
Real humans can use real judgment, real intuition and real common sense to identify what other real humans are craving—even as they use a certain amount of electronic wizardry to help sort through a rushing river of data. “We don’t just publish content,” Decugis says. “We rank it and optimize it.” This model may be a solid bet for reducing the havoc of information overload.
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Lauren Moss, an architect based in Orange County, found herself using Scoop.it as a “tool for education and research.” Soon it became more than that, as she felt she could make “meaningful connections with other like-minded members of a global online community.”
Crucially, she gained 100,000 views of content that she personally contributed, in a manner that Twitter or Facebook FB +5.16% or other social media could never match. That’s because the site allows readers and contributors to connect through content and shared interests. Contrast that with the current model of the web, which helps connect people with a crush on Ashton Kutcher. (That does no one any good, does it…?)
A young company such as Scoop.it gains a special benefit from a focus on well-curated information rather than on personalities. “You don’t need critical mass,” Decugis says. Scoop.it began to be effective the moment it was flipped on—unlike, say, Google GOOG -0.47% Plus, which has struggled because its users feel like early arrivers at a big gala, awkwardly roaming an empty room.
Scoop.it’s basic model is free, without advertising. However, Decugis and his team have been developing a paid, premium model (which is the reason they are bringing Andrew Federici over from Hightail for focus on monetization). Businesses and professionals represent a growing premium subscriber base, as they seek every last advantage in shaping compelling information in a manner that will attract attention. Scoop.it’s clients include one of the world’s largest energy providers and a major Bay Area university, both of which Decugis says are reaching more people more effectively than through traditional social-media channels.
Decugis sees Scoop.it and other new content curators as representing “that next generation after [traditional] search.” The ultimate goal, he says, is “to make it easy and rewarding for anyone to be a media publisher or curator of good content.”
Scoop.it est un outil en ligne pratique pour mettre en place et partager une veille d'informations réactive aux mots-clés de son choix. Connecté à différentes sources d'informations comme Google (blogs, actualités) et Twitter, il permet de...
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Définition rapide du terme « Curation ». Présentation du service Scoop.it. Procédure : ouverture d'un compte et création du « Topic ». Comment alimenter votre « topic ». Communauté Scoop.it : collaboration et partage.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.