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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Outils SEO | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


Via Giuseppe Mauriello
Agence BTW's insight:
5 outils pour mieux administrer votre page Facebook 
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selphie ong's curator insight, April 26, 2014 10:47 AM

Here's something useful

John Thomas's curator insight, May 1, 2014 2:07 PM

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

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Twitter : Les bases d’un tweet parfait

Twitter : Les bases d’un tweet parfait | Outils SEO | Scoop.it
Certains savoirs peuvent être mis en place pour construire un tweet qui sera parfait. Découvrez quelques bases à mettre en place sur Twitter...

Via Kevin Dangu
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Twitter : Les bases d'un tweet parfait 

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Section Jeunesse - Marguerite Yourcenar's curator insight, May 9, 2014 9:23 AM

Conseils pour un tweet parfait. A utiliser pour un atelier sur Twitter ?

Rescooped by Agence BTW from Business in a Social Media World
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50 WordPress plugins you should try this year

50 WordPress plugins you should try this year | Outils SEO | Scoop.it
The other day, someone asked me to recommend a few plugins for their WordPress blog. After sharing links, I figured that listing them on Social Media Slant could help more people. In my blogging career, I have tested many plugins. Some stopped working or triggered compatibility issues, while others did not offer the kind of features I was looking for. Thankfully, the WordPress plugin repository and the Internet offer a lot of choice!

Via Cendrine Marrouat - SocialMediaSlant.com
Agence BTW's insight:

50 plugins Wordpress à essayer cette année

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Tricia Adams's curator insight, May 1, 2014 11:00 PM

I'm using a few of these but hadn't even heard of most of them. Can't wait to check them out! 

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Infographie : 25 outils SEO efficaces pour les TPE - PME - ITespresso.fr

Infographie : 25 outils SEO efficaces pour les TPE - PME - ITespresso.fr | Outils SEO | Scoop.it
Infographie : 25 outils SEO efficaces pour les TPE - PME
ITespresso.fr
Grâce à ces outils présentés sur cette infographie, vous pouvez savoir à quelle position un site donné apparaît pour chacun de vos mots-clés.
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Les 25 outils SEO efficaces pour les TPE - PME 

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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Outils SEO | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


Via Giuseppe Mauriello
Agence BTW's insight:
5 outils pour mieux administrer votre page Facebook 
more...
selphie ong's curator insight, April 26, 2014 10:47 AM

Here's something useful

John Thomas's curator insight, May 1, 2014 2:07 PM

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

Rescooped by Agence BTW from Public Relations & Social Media Insight
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Pinterest tips and tricks for business

Pinterest tips and tricks for business | Outils SEO | Scoop.it

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.

 

The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.

 

There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....


Via Jeff Domansky
Agence BTW's insight:

Pinterest : quelques astuces pour votre entreprise 

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Jeff Domansky's curator insight, May 2, 2014 2:37 AM

Useful Pinterest tips and strategies for business.

Poulomi Dutta's comment, May 2, 2014 3:43 AM
As I am new in social media,this article helps me lot. Thank you for shearing it.
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Les alternatives à PowerPoint, devenu le pire somnifère de la vie en entreprise - Maddyness

Les alternatives à PowerPoint, devenu le pire somnifère de la vie en entreprise - Maddyness | Outils SEO | Scoop.it
PowerPoint, l'outil de présentation de la suite Microsoft Office, est le programme de présentation le plus utilisé dans le monde.
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Les alternatives à Powerpoint

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Vidéos publicitaires en ligne : pourquoi les diffuser le vendredi

Vidéos publicitaires en ligne : pourquoi les diffuser le vendredi | Outils SEO | Scoop.it
Pour les guider dans leurs choix d'investissement, une source d'information: le rapport sur la publicité sur les réseaux sociaux produit par Adobe et publié le 22 avril dernier. Principale leçon à en tirer: le vendredi est le jour où ...
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Vidéos publicitaires en ligne : pourquoi les diffuser le vendredi 

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Le SMO : technique de référencement non négligeable

Le SMO : technique de référencement non négligeable | Outils SEO | Scoop.it

Les différents outils pour tirer le meilleur parti de son référencement se multiplient constamment et les réseaux sociaux apparaissent de plus en plus comme une solution simple et peu coûteuse pour maximiser son référencement sur internet.

La SMO (Social Media Optimisation ou optimisation des médias sociaux) consiste à mettre en ligne des contenus optimisés pour le référencement sur différents médias sociaux. Il y a encore peu de temps, une entreprise n’avait qu’à se focaliser sur son SEO (référencement naturel sur les grands moteurs de recherche) pour avoir une bonne visibilité sur le net. Aujourd’hui, un profil d’entreprise sur un réseau social est parfois plus payant en termes de référencement que le site internet de l’entreprise ! La tendance serait-elle entrain de s’inverser ?

 

--> Le SMO prend de l’ampleur

L’importance du SMO ces dernières années n’est pas négligeable et de nombreuses campagnes de publicités virales, lancées sur le web l’ont prouvé. Il est néanmoins essentiel de bien différencier les deux approches. Le SMO est essentiellement basé sur la bonne volonté du client. Si ce dernier est conquis par l’opération commerciale de l’entreprise, il va spontanément « partager » ou « share », « liker » ou « retweeter » la campagne sur les différents réseaux sociaux.
De plus, les moteurs de recherche utilisent les réseaux sociaux, non pas comme proposant de simple liens vers une page web mais bien comme une source d’analyse et de détection. Le SMO est donc devenu un critère de pertinence a part entière.

 

--> Le SMO ne remplace pas le SEO

Pour autant, cette nouvelle notion ne remplace pas le SEO, elle la complète ! Si le SEO signifie optimiser son positionnement sur Google, SMO signifie optimiser sa visibilité sur les médias, et surtout, sur les réseaux sociaux. Il est vraiment important de dissocier SEO et SMO : être très visible sur les réseaux sociaux ne signifie pas forcément d’être bien référencé sur Google, et inversement. On peut donc dire que le SEO et le SMO se complètent mais ne se chevauchent pas.

Facebook et Twitter sont donc de bons routeurs de trafic mais restent de mauvais sites sources en termes de SEO direct car une majorité des contenus sont en accès restreint. Cependant, de plus en plus d’utilisateurs sont inscris sur ces réseaux sociaux et ont donc accès à ces plateformes sans passer par des moteurs de recherche traditionnels. Une (r)évolution est en marche ?


Via Follow me, I am online !
Agence BTW's insight:

Le SMO : technique de référencement à ne pas négliger !

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Agence SEO.fr's curator insight, July 2, 2013 2:29 AM

La SMO (Social Media Optimisation ou optimisation des médias sociaux) consiste à mettre en ligne des contenus optimisés pour le référencement sur différents médias sociaux.