"Fact #1: You don't need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches."
Interesting analysis on the role curation can play in a content marketing strategy, coming from... a content creator.
Sharon Hurley Hall is a professional copywriter & blogger who wrote this as a guest post on Unbounce's blog (and you can find her on Scoop.it here). While she makes a living creating content, she rightly shows how curation makes sense in a Marketing Strategy (which to me doesn't mean creation doesn't or that the two should be opposed when they actually complete one another as - I think - we both agreed in the comments).
Via Guillaume Decugis