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The Drum, January 2013 Issue
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"Technological advancement once again gathered pace in the past year and looks unlikely to slow down in 2013 or beyond. Jess Davies takes a look at what to expect...
Hailed by The Economist as the “third industrial revolution”, 3D printing is making serious headway in areas including health, engineering, construction, decoration and aeronautical sectors. In short, it’s relevant to just about everyone.
Although some way off being a mass market product there are already examples of where 3D printing has already been used to recreate human organs, vital replacement spacecraft parts for NASA’s astronauts, and even the Aston Martin in the latest James Bond movie Skyfall.
Experts including Melissa Sterry, believe brands which ignore the rise of 3D printing do so at their peril. Get involved with the science of technology is her advice to brands. “There are no words to explain just how fast technology is developing - we’re on the brink of quantum computing. I’m really surprised more retailers aren’t being more experimental, they need to be afraid of what they will miss out on if they don’t experiment,” she said."