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Google vs. Newspapers: How France May Have Saved A Dying Industry | Economy Watch

Google vs. Newspapers: How France May Have Saved A Dying Industry | Economy Watch | Out of the Media Class Room | Scoop.it
Few gave French President Francois Hollande any chance of success when he met with Google’s executive chairman Eric Schmidt about compensating French media organisations for links on the Internet giant’s search engine.  But on February 1, the two...

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Rodrigo Mesquita's curator insight, February 5, 2013 10:10 AM

“The US tax laws are set up to favour companies that send assets overseas. This is explicitly done because companies get to write the tax codes through lobbying. Governments still have a problem controlling Google’s power and their tax policies, but that is not the problem with journalism. Advertising remains the problem.”

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How to: search social media for stories | A journalist's guide to searching Twitter, Facebook, and more

How to: search social media for stories | A journalist's guide to searching Twitter, Facebook, and more | Out of the Media Class Room | Scoop.it
A journalist's guide to searching Twitter, Facebook, and more

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New York Times says income from subscriptions has overtaken ads for the first time | PressGazette

New York Times says income from subscriptions has overtaken ads for the first time | PressGazette | Out of the Media Class Room | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs

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Visual Content Production is The Future of Content Marketing

Visual Content Production is The Future of Content Marketing | Out of the Media Class Room | Scoop.it

"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.

 

Why?"

 

Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)

 

We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.

 

This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 

 

This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]


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Hubert Cosico's comment, July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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JournalismJobs.com -- Job Listing

RT @journalismjobs: [USA] Senior Web Producer http://t.co/hs8rqXvE #journalism #jobs...
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Inside Forbes: A New Language of Journalism Speaks to the Rebirth of a Profession - Forbes

Inside Forbes: A New Language of Journalism Speaks to the Rebirth of a Profession - Forbes | Out of the Media Class Room | Scoop.it
Telling journalism's story with new thinking and new words. Credit: Journalism that Matters As chief product officer, I spend a lot of time talking with people outside FORBES about our unique model for journalism.
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A Report on the Carnegie-Knight Initiative on the Future of Journalism Education 2011


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Google vs. Newspapers: How France May Have Saved A Dying Industry | Economy Watch

Google vs. Newspapers: How France May Have Saved A Dying Industry | Economy Watch | Out of the Media Class Room | Scoop.it
Few gave French President Francois Hollande any chance of success when he met with Google’s executive chairman Eric Schmidt about compensating French media organisations for links on the Internet giant’s search engine.  But on February 1, the two...

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Rodrigo Mesquita's curator insight, February 5, 2013 10:10 AM

“The US tax laws are set up to favour companies that send assets overseas. This is explicitly done because companies get to write the tax codes through lobbying. Governments still have a problem controlling Google’s power and their tax policies, but that is not the problem with journalism. Advertising remains the problem.”

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New York Times Company exploring sale of the Boston Globe

New York Times Company exploring sale of the Boston Globe | Out of the Media Class Room | Scoop.it

US newspaper print ad revenues are expected to drop to $16.4bn in 2016 from $19.14bn in 2012. Digital revenues, which include all digital platforms, will edge up to $4bn from $3.4bn, according to eMarketer.


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spreadsheetjournalism

spreadsheetjournalism | Out of the Media Class Room | Scoop.it
Excel, data, and the story lines that lurk within (RT @sabineblanc: RT @nicolaskb: Excel + Journalism = Awesomeness.)...
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What is Brand Journalism?

What is Brand Journalism? | Out of the Media Class Room | Scoop.it
There was an article over the weekend in the Globe and Mail about a journalist who figured he might not have a job for much longer at his newspaper so he decided to try his hand at freelance. One o...
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เปิด “เงินเดือน” นักข่าวภาคสนาม ส่วนใหญ่ได้แค่หมื่นกว่าๆ –1 ใน 3 ไม่มีโบนัส

เปิด “เงินเดือน” นักข่าวภาคสนาม ส่วนใหญ่ได้แค่หมื่นกว่าๆ –1 ใน 3 ไม่มีโบนัส | Out of the Media Class Room | Scoop.it

หลังจากมีการเปิดเผยผลประกอบการของบริษัท ไร่ส้ม จำกัด และบริษัท ชัดถ้อยชัดคำ จำกัด ของนายสรยุทธ สุทัศนะจินดา นักเล่าข่าวชื่อดัง ในรอบปี 2554 ซึ่งปรากฏว่า ทั้ง 2 บริษัทมีรายได้รวม 525,11 (ข่าว - เปิด “เงินเดือน” นักข่าวภาคสนาม...


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