"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.
Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)
We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer - Visual Content Marketing
Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations.
By Maria Pergolino – http://bit.ly/KKa36J
Download Presentation here: http://bit.ly/LcQxN6 [PDF]
Via maxOz, Robin Good, Barb Lack