"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.
Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)
We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer - Visual Content Marketing
Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations.
Telling journalism's story with new thinking and new words. Credit: Journalism that Matters As chief product officer, I spend a lot of time talking with people outside FORBES about our unique model for journalism.
Few gave French President Francois Hollande any chance of success when he met with Google’s executive chairman Eric Schmidt about compensating French media organisations for links on the Internet giant’s search engine. But on February 1, the two...
US newspaper print ad revenues are expected to drop to $16.4bn in 2016 from $19.14bn in 2012. Digital revenues, which include all digital platforms, will edge up to $4bn from $3.4bn, according to eMarketer.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.