Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:
"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.
Content Curation Facilitates Many Content Marketing Objectives: - Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic. - Grows awareness of your brand as a topical authority based on adding insight to industry commentary. - Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.
1. Sources of News to Curate: - Industry specific newsletters sent to you via email; - Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites; - Curation tools: Flipboard, Scoop.it, Storify.com; - Real-time search engines: Topsy, socialmention.com; - Niche topic blogs; (...and others on original article)
2. Types of Content to Curate: - Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events; - Content created by influential people of importance to the target audience - Statistics, research and reports; - Compelling or provocative industry news; - Tips, How To’s and best practices; - Compile large collections of resources according to topical theme; (...and more others on original article)
3. Where to Publish Curated Content: - Company Blog; - eBooks; - Social Media Channels; - Niche Microsite Dedicated to a Specific News Category.
The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."
"Facebook on Wednesday announced Developers Live, a new video channel Facebook app that keeps developers up to date on the latest news, but also gives them tutorials, speaking sessions, and other resources in a visual format. Facebook says Developers Live will have curated content, featuring live broadcasts, as well as ones that are recorded and interactive.
In short, Facebook wants to give developers “a central place to learn about the latest tools.”
Here is what Facebook is promising to developers:
- Mobile developers will learn how to go deeper and grow their apps with Facebook.
- Game developers will learn how to build better games across web and mobile.
- Websites and publishers will learn how to use Facebook to drive traffic..."
This is an interesting post by Pawan Deshpande published on Content Marketing Institute. Here is an excerpt:
"Many companies that are implementing content marketing are struggling with producing sufficient content. Many marketers are turning toward content curation, the practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than solely creating all their content themselves.
Here are some real-world examples of content curation at work. Here’s a quick overview of some of the more interesting applications we’ve found, along with some takeaways that you can use to begin curating content for your brands.
- FedEx: Tip: Curation can add credibility to your corporation’s perspective on an issue by demonstrating that others who have no vested interest in your company still share your views. With curation, you are not republishing the content; rather, you’re providing additional sources and commentary on why these other publishers are in agreement with your position.
- Intel: Tip: Curation responsibilities do not have to solely fall on your content or marketing teams. In fact, crowdsourcing curation can make content marketing more inclusive, participatory, and yield better, more interesting products.
- The Color Association of the United States: Tip: You don’t have to limit curation to just text content. If your audience responds to other forms of media such as images, videos or audio, consider curating that as well.
- The Oregon Wine Board: Tip: There is an opportunity for curation for every imaginable topic — even a somewhat obscure interest like enthusiasts of wine made in Oregon. If there’s no single, authoritative destination for your market, it may be a topic that’s ripe for curation (pun intended).
By having content curation involved in your company’s overall marketing plan, your company can save time, money and resources. Without it, your company’s content marketers will be suffering from burnout. Content curation is the only way to go."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.