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Curated by Luigi Cangiano
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Psicologia dei fan di Apple - Brand

Psicologia dei fan di Apple - Brand | New Media & Communication | Scoop.it
E degli altri: le ragioni per cui difendiamo un brand oppure lo attacchiamo sono uguali, e hanno a che fare soprattutto con noi stessi
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How to Create Content That Sells

How to Create Content That Sells | New Media & Communication | Scoop.it

If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?


Via Kamal Bennani
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Rescooped by Luigi Cangiano from SEO Tips, Advice, Help
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The New Pinterest Analytics Tool: How To Use It for Business |

The New Pinterest Analytics Tool: How To Use It for Business | | New Media & Communication | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 17, 11:28 AM

How the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

Rescooped by Luigi Cangiano from Modern Marketer
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Infographic: Social media then and now

Infographic: Social media then and now | New Media & Communication | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm
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Rescooped by Luigi Cangiano from Content Marketing & Content Strategy
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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | New Media & Communication | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.

Via Stefano Principato
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Five Trends Shaping the Future of Work - Brian Solis

Five Trends Shaping the Future of Work - Brian Solis | New Media & Communication | Scoop.it

When it comes to the future of work “late adopter is equivalent to out of business.” The question that you should be asking yourselves is what is your organizations doing about these five trends to make sure that you can succeed in the new world of work? If your organization doesn’t think about and plan for the future of work then your organization will have no future.


Via Marylene Delbourg-Delphis, Roger Francis, David Hain
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How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types | New Media & Communication | Scoop.it
Knowing the way your audience processes information can greatly help you structure your most important points.

Via Miklos Szilagyi
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Miklos Szilagyi's curator insight, September 16, 3:52 AM

Interesting point.... all the psychometric research aiming at this... here  I miss the selfawareness part, who am I, how I think....

 

The whole thing  looks like very similar to the Hartman's Value Index (used as Attribute index the Innermetrix combined test)... the systemiser is the same category, norturers could be the intrinsic and controllers could be the extrinsic... As there is no fourth thinking pattern at Hartman, the innovators I would classify as a sort of systemisers...

Rescooped by Luigi Cangiano from Content Marketing & Content Strategy
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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | New Media & Communication | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.

Via Stefano Principato
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Rescooped by Luigi Cangiano from SEO Tips, Advice, Help
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | New Media & Communication | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 16, 11:03 AM

Discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

Rescooped by Luigi Cangiano from Business in a Social Media World
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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | New Media & Communication | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

Via Cendrine Marrouat - www.socialmediaslant.com
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Why Do Students Really Take Selfies? (Infographic)

Why Do Students Really Take Selfies? (Infographic) | New Media & Communication | Scoop.it
You may currently be entrenched in back-to-school craziness, but if you find the time to pick your head up out of your piles of (hopefully paperless) paperwork and organization tasks, you’ll see your students taking selfies left and right. If you’re not clear on the selfie trend yet, you can do a little bit of …

Via Ana Cristina Pratas
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The content with the best ROI

The content with the best ROI | New Media & Communication | Scoop.it

Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track.

 

Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says.

But if more marketers would start, they would like what they'd find.

The infographic explains why organizations should use content marketing, what type of content has the best return on investment (ROI), the metrics organizations should track and more.

The content with the best ROI include:

Case studiesProduct collateralCustomer testimonials

The top metrics B2B marketers track are:

Web traffic (63 percent)Sales lead quality (54 percent)Social media sharing (50 percent)Sales lead quantity (48 percent)SEO ranking (44 percent)

Want to find out more content marketing secrets? Check out the infographic:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 10, 1:47 PM

Looking for some help in developing and measuring your #brand's #contentmarketing program? This infographic can help.

Rescooped by Luigi Cangiano from Content Marketing & Content Strategy
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5 Steps to Creating a Powerful Content Marketing Strategy

5 Steps to Creating a Powerful Content Marketing Strategy | New Media & Communication | Scoop.it
Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business....

Via Stefano Principato
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Benjamin Labarthe-Piol's curator insight, August 23, 12:15 AM

A good summary and a simple way to step into the game.

Kirsten Jassies's curator insight, August 23, 5:43 AM

More businesses than ever are discovering the advantages associated with publishing original content on a regular basis, instead of embedding advertisements into external content.

Rescooped by Luigi Cangiano from Social Media Marketing Superstars
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Social media image dimensions 2014: the complete guide for Facebook, Twitter and Google + - Postcron Blog

Social media image dimensions 2014: the complete guide for Facebook, Twitter and Google + - Postcron Blog | New Media & Communication | Scoop.it
In this super post, you'll find suggestions for all social media image dimensions on Facebook, Twitter, Google+ and other social networks as of April 2014

Via Tina Cook
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Rescooped by Luigi Cangiano from SEO Tips, Advice, Help
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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | New Media & Communication | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 17, 11:25 AM

Everything that can be said has been said before. Now, we need to find new ways of saying it.

Michael MacNeil's curator insight, September 18, 8:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, September 18, 10:31 AM

You must all read this before going to bed !

Rescooped by Luigi Cangiano from Basics and principles for a good Web Design
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The Use of Texture in Web Design

The Use of Texture in Web Design | New Media & Communication | Scoop.it
These days textures in web design are vying with other trends such as transparency and gradients. Take a look through this showcase that we have compiled and see if you think textures in web design are here to stay.

Via Rebeca Zuniga
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Rescooped by Luigi Cangiano from 21st Century Learning and Teaching
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The Successful eLearning Professionals [Infographic]

The Successful eLearning Professionals [Infographic] | New Media & Communication | Scoop.it

The Successful eLearning Professionals Infographic 10 Things Successful eLearning Professionals Do Differently They Make it a Goal to Learn About Their Audience. Successful eLearning professionals know what motivates their learners to take online courses instead of spending their time on other ...

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Great+Teachers

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Rise+of+the+Professional+Educator

 


Via elearninginfographic, Suvi Salo, Gust MEES
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ManufacturingStories's curator insight, September 16, 5:50 PM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Cynthia Day's curator insight, September 18, 4:58 AM

elearning

infographics

Karen B Wehner's curator insight, September 18, 1:11 PM

Nothing too new under the sun here, but a solid list in easy-to-digest format.

Rescooped by Luigi Cangiano from Social Media, SEO, Mobile, Digital Marketing
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The 6 Elements of a Powerful Blog Post

The 6 Elements of a Powerful Blog Post | New Media & Communication | Scoop.it

You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?


Via Kamal Bennani
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6 Essential #SocialMedia Lessons From Top Executives

6 Essential #SocialMedia Lessons From Top Executives | New Media & Communication | Scoop.it
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

Via Brian Yanish - MarketingHits.com, Ricard Lloria, David Hain
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Social Globe's curator insight, September 15, 11:24 AM

Certes, les exemples n'ont pas été choisis au hasard… Mais c'est la trame de fond qui est intéressante !

Rescooped by Luigi Cangiano from Social Media Bites!
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5 Tips for Building Meaningful Relationships with Influencers

5 Tips for Building Meaningful Relationships with Influencers | New Media & Communication | Scoop.it

Does influencer marketing work? Do you actually know who the right influencers are for your business? . . .


Via David Blundell
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David Blundell's curator insight, September 16, 4:28 AM

The best advocates are people who already like your brand and are prepared to tell everyone else why . . .

Rescooped by Luigi Cangiano from Web site & Social Media Marketing
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | New Media & Communication | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.

Via GrupoNeo
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Rescooped by Luigi Cangiano from Digital Delights for Learners
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Tools for Teachers to Create and Manage Interactive Maps

Tools for Teachers to Create and Manage Interactive Maps | New Media & Communication | Scoop.it
Using these map creation tools you can easily create and manage interactive maps.

Via Ana Cristina Pratas
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juanjovilar's curator insight, September 14, 12:54 PM

Herramientas para crear y gestionar mapas interactivos.

Susan Wegmann's curator insight, September 15, 9:10 AM

Several different tools for creating maps. Great use for Social Studies, Literature, etc.

Елена Гончарова's curator insight, September 18, 1:58 PM

добавить свой понимание ...

Rescooped by Luigi Cangiano from Social Media Marketing Superstars
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How to add Facebook Call to Action buttons to ads and posts - Video

How to add Facebook Call to Action buttons to ads and posts - Video | New Media & Communication | Scoop.it
Learn how to add Facebook call to action buttons to Facebook Ads and organic posts with this step-by-step tutorial.

Via Tina Cook
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Rescooped by Luigi Cangiano from Facebook for Business Marketing
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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | New Media & Communication | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.

Via Peg Corwin
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Peg Corwin's curator insight, August 28, 12:05 PM

More ideas for engaging Facebook updates.

Rescooped by Luigi Cangiano from GooglePlus Expertise
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4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative | New Media & Communication | Scoop.it
When thinking of ways to promote your content, have you considered Google+ Hangouts? Here are some reasons you should, and tips on how to use this useful tool.

Via Jaana Nyström
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Jaana Nyström's curator insight, August 22, 8:09 AM

"Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people.

Google+ seeks to create a social media community where groups of people meet to interact, whether through status updates or video chats.

Instead of hosting one-on-one video chats through Skype, professionals can invite clients, colleagues, or potential customers to join them in a Google+ Hangout. When used properly, this tool can be used to improve a business’s online visibility as well."