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30 Tips for Using Social Media in Your Business

30 Tips for Using Social Media in Your Business | Otolithical | Scoop.it
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc. 's comprehensive social media cheat sheet for the time-strapped entrepreneur.

Via Karl Wabst
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Karl Wabst's curator insight, August 28, 2013 6:29 PM

About a paragraph each for the busy executive.

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Social Media Marketing: Why Your Business Needs a Blog - Business 2 Community

Social Media Marketing: Why Your Business Needs a Blog - Business 2 Community | Otolithical | Scoop.it
Daily Mail Social Media Marketing: Why Your Business Needs a Blog Business 2 Community Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John...
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Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite

Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite | Otolithical | Scoop.it

The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists between executive leadership in the C-Suite and their customers. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. While all of these techniques remain part of the marketing mix, the communication gap remains.

 

In today’s social world, CEOs, CMOs, CIOs and senior management must become aware of the many reasons for joining social networks. According to a study by Brandfog, consumers and employees hold company leaders who engage through social media in high regard.

 

The survey found that executives who engage their customers through social media can increase the company’s brand profile, instill confidence in their leadership team and build greater trust, loyalty, and purchase intent for customers. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engaged on social media.

 

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Matthew Randrup's comment, September 26, 2013 6:46 PM
Terry , i liked your article social media engagement is important in todays marketing. Its all about making the consumer feel like they mean something to the company and i feel that this article explained this well.
Ahmed Salman's comment, September 26, 2013 9:30 PM
I agree with your insight terry. i really enjoyed this article. i like how you embrace social media and how it engages consumers.
Jarrod Gardiner's curator insight, September 26, 2013 10:25 PM

This aticle looks at why senior management should embrace social media. This is due to the fact that social media provides many ways for a brand to communicate to the consumer. It is important to engage senior mangaement as a lot of business find they have a gap between the conusmer and management which needs to be fulled.