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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Other Topics | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz, Stella Smith
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Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 3:30 AM

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Other Topics | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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Product Storytelling – Don’t Forget the Context « A Random Jog

Product Storytelling – Don’t Forget the Context « A Random Jog | Other Topics | Scoop.it

"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."


Via Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:17 PM

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Laurence Roelants's curator insight, November 29, 2012 3:10 AM

This is almost a tautology - product storytelling  is not conceptual art but is designed to sell....so don't forget the context!

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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Other Topics | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 3:30 AM

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Other Topics | Scoop.it

Click here to edit the content...


Via Karen Dietz
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Karen Dietz's curator insight, December 7, 2012 7:23 PM

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

CESSON's curator insight, August 4, 2014 9:41 PM

Great idea!