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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Other Topics | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

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Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 4:33 PM

Totalmente cierto..coincido..

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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Other Topics | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Other Topics | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

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Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 3:30 AM

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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | Other Topics | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


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Karen Dietz's curator insight, December 19, 2012 3:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Other Topics | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Other Topics | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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Improve your Targeting and Tell a Story By Creating Buyer Personas

Improve your Targeting and Tell a Story By Creating Buyer Personas | Other Topics | Scoop.it
Tips on creating buyer personas to improve your marketing strategy and content marketing development.

Via Karen Dietz, Stella Smith
more...
Karen Dietz's curator insight, December 27, 2012 1:53 PM

Here is a niftly how-to article on creating Personas by Dayna Rothman in order to target your marketing efforts and be more successful.


What is the connection to storytelling? Well.....Personas are not stories. But they are the characters for your stories. Personas are the research you do to create compelling characters -- for your stories. They are who your stories are about, and who they are targeted to.


Personas clearly help you identify your audience. Effective storytelling relies on knowing who your audience is in order for the stories to connect with them.


At some point in your business, creating Personas is both helpful and an important activity to do.


I like the suggestions in this article for how to do the research to create your Personas, the number to build (no more than 3 please), and the #1 mistake people make when generating their Personas.


This article is not very long, but it does have lots of good tips. What I like to do when creating Personas, or updating mine, is to create a collage for each. It is much more fun and creates a visual record of each that my website and graphic design folks can use.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mercor's curator insight, December 28, 2012 3:30 AM

Scooped by Karen Dietz onto Just Story It

Rescooped by Stella Smith from Just Story It! Biz Storytelling
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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | Other Topics | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


Via Karen Dietz
more...
Karen Dietz's curator insight, December 19, 2012 3:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Stella Smith from Just Story It! Biz Storytelling
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8 Ways to Tell Your Company's Story

8 Ways to Tell Your Company's Story | Other Topics | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Startedby Ann Handley from Marketing Profs. Did the ...

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Karen Dietz's curator insight, December 18, 2012 1:04 PM

I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell.


Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Parker Donat's curator insight, December 18, 2012 2:43 PM

Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling. 

Karen Dietz's comment, January 16, 2013 1:13 PM
I so agree Parker! Many thanks for your comment. My apologies for not responding sooner. There's a glitch in the program here where I am unaware when someone posts a comment. And yes, success is all about asking the right questions!
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Product Storytelling – Don’t Forget the Context « A Random Jog

Product Storytelling – Don’t Forget the Context « A Random Jog | Other Topics | Scoop.it

"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."


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Karen Dietz's curator insight, November 28, 2012 6:17 PM

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Laurence Roelants's curator insight, November 29, 2012 3:10 AM

This is almost a tautology - product storytelling  is not conceptual art but is designed to sell....so don't forget the context!