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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | OSB Pick UPs | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team

 

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

 

There is Work to Be Done Before Your Team Begins:

 

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

 

Read more: http://bit.ly/M0gEc7


Via Martin Gysler, Greg Clemett
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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2012 Digital Marketing Trends and Benchmark Report

2012 Digital Marketing Trends and Benchmark Report | OSB Pick UPs | Scoop.it
154 Pages: 2012 Digital Marketing Trends and Benchmark Report http://t.co/RcK64gEy...

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11 Infographics for B2B Marketing — It's All About Revenue: The Revenue Marketing Blog

11 Infographics for B2B Marketing — It's All About Revenue: The Revenue Marketing Blog | OSB Pick UPs | Scoop.it
For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying

Via malek
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Like it or Not, Information Must Be Your Product

Like it or Not, Information Must Be Your Product | OSB Pick UPs | Scoop.it

Excerpted from article by Joe Pulizzi on Content Marketing Institute:

 

 

 

"Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of delivering consistently valuable information must be considered throughout the organization as, yes, a product.

 

Why approach information as a product?

Simple: Organizations today have no choice but to place that kind of importance and processes behind their content initiatives. Customers today are in complete control and filter out any message that does not benefit them in some way.

 

We are seeing this trend happen now, as more businesses morph themselves into media companies. You are seeing appointments of titles such as “chief content officers” and businesses that are starting to hire full-time journalists.

 

In order to be successful, you need marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior.

 

Three takeaways:

- Start to think about your content packages as a series;

- All product managers need to be trained in advanced storytelling techniques;

-  The pilot team..."

 

Read full original article here:

http://www.contentmarketinginstitute.com/2012/08/information-must-be-your-product/

 


Via Giuseppe Mauriello, malek
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How to build your community like a startup, and avoid wasting valuable time

How to build your community like a startup, and avoid wasting valuable time | OSB Pick UPs | Scoop.it
Just like the Lean Startup, the Lean Community framework allows you to accomplish validated learning early on in the community building process and avoid wasting time and resources down the line. It helps you to prove or disprove your assumptions about what your audience wants in a community.

Via malek
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Are You Ignoring These 2 Social Media Marketing Pitfalls?

Are You Ignoring These 2 Social Media Marketing Pitfalls? | OSB Pick UPs | Scoop.it
These common pitfalls might not be obvious, but it'll be worth your time to consider them. (RT @BundlePost: Are You Ignoring These 2 #socialmedia #marketing Pitfalls?

Via Leasa Hachey
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The 5 stages of social media maturity | Articles

The 5 stages of social media maturity | Articles | OSB Pick UPs | Scoop.it
Where is your company or client? (The 5 stages of social media maturity. SO TRUE!

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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | OSB Pick UPs | Scoop.it

"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

 

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

 

The democratization of marketing was now evident.

 

Here the 4 Myths of Social Media Marketing:

 

Myth #1. It’s Simple

There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.

 

Myth #2. It’s Free

Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.

 

Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.

 

 

Myth #3. It’s Just Facebook

Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.

Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.

 

 

Myth #4. Social Media is the “Silver Bullet”

Social media is not your marketing saviour.

Remember to continue to optimize your online properties for search engines.

 

Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".

 

Full Article Here: http://www.jeffbullas.com/2012/08/13/4-myths-of-social-media-marketing/


Via Antonino Militello, malek
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Google+ Marketing Best Practice Tips From Cadbury and H&M

Google+ Marketing  Best Practice Tips From Cadbury and H&M | OSB Pick UPs | Scoop.it
Although brand adoption of Google+ is way behind other social networks, notably Facebook and Twitter, some businesses have jumped in and are making waves to stir up interest, engagement and interaction with their fans on Google+.

Via malek
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Martin (Marty) Smith's comment, August 10, 2012 8:36 AM
Appreciate Malek's thanks especially since this was his find and did really well on the revolutions. You rock Malek! Much appreciated and have a great weekend. Marty