Companies are not people.
Boom. How's that for a controversial opening line?
For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers.
How would most people describe their relationship with your company? Is it purely transactional, making you just a place they go to get something they need? Or do you elicit more personal feelings from your leads and customers? In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.
The fact is, people do business with people they like and trust, and it's really, really hard to trust a company. But you know when it's way easier to trust a company? When your audience is reminded there are real life humans working behind the scenes ... and maybe they can even get to know them a bit. So if your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.