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How Your Harlem Shake Videos Make Money for the Original Artist | TIME.com

How Your Harlem Shake Videos Make Money for the Original Artist | TIME.com | Originality | Scoop.it

The Harlem Shake, now two weeks into its life as America’s favorite (or most annoying) meme, has shown a surprising resilience in an age when most Internet jokes have a 24-hour shelf life. More than 4,000 videos featuring the words “Harlem Shake” were being posted per day to YouTube during the peak of the mania last week, and new versions continue to crop up. The primary element holding the videos together, which feature everything from dancing walruses to Power Rangers, is the song “Harlem Shake,” a hip-hop instrumental that sports a now-infamous beat drop about 15 seconds in. While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.

 

Just a few years ago, copyright lawyers likely would have shut down the Harlem Shake craze before it could really get going—you might remember Viacom’s 2007 lawsuit against Google for allowing copyright-violating videos to spread across YouTube. Now, though, most content creators are working with YouTube to identify copyright-violating material and monetize it instead of delete it.

 

Through a service called Content ID, YouTube automatically trawls its servers looking for copies of copyrighted materials that owners have asked to be protected. Users of the service can then have these copies removed from YouTube, do nothing, or have ads sold against the videos if they qualify for monetization. When Baauer’s label, Mad Decent, originally uploaded the full “Harlem Shake” song to YouTube in the summer of 2012, they were hoping it would proliferate. “We’ve, from the beginning, been very much a proponent of allowing everybody to do whatever they want with our stuff, as long we’re able to monetize it,” says Jasper Goggins, the manager of the label. “It’s a great way to help spread the music.”


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Aubree Furrer's insight:

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

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Deanna Dahlsad's curator insight, February 23, 2013 12:27 AM

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Digital Gloss's curator insight, March 9, 2013 12:47 AM

An object lesson on how long you might have to wait to monetize your creative content.

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Interview

Carnegie

Aubree Furrer's insight:

Do you truly believe that something can still be completely original?
Or do you think that everything is just an inspiration off of something else?
Dear Aubree:
Please see my responses to your questions below. I hope they're helpful.
Lynn Zelevansky
How would you define original? Most people think conventionally. It takes some real focus to question received wisdom. Sometimes (often) when people do that they come up with hair-brained ideas but sometimes they come up with something compelling and valuable. To me, that's originality. Being original is a process rather than a "Eurika!" moment, and some kinds of originality have more impact and are stronger than others but that doesn't mean that the less impactful forms aren't original. They are.
If you could pick something, someone, or anything honestly that you can define as original what would it be? I think in terms of visual art because that's my field. Certainly Picasso and Braque, when they invented Cubism, it was a highly impactful form of originality; it changed the way that many artists worked for half a century but most of the artists we value were original to one degree or another.
Do you think anyone can be completely original or do we just take after our parents? I don't believe that we just take after our parents. Some of what we're capable of is genetic, but even genetically, we're each a more or less unique combination of characteristics. I also believe in free will and the impact of nuture.
Artist make a living off of being original. Has any painting stood out to you that could not be compared to another painting? Artists may make their reputations off of being, in some way or to some degree, original but, ironically, they often make their living from the opposite. There are all kinds of works today that I value for what they have to say and how they say it. There are break-through works that seem to signal a major societal change -- back to Picasso again and the Demoiselles d'Avignon, which was called the first 20th century painting even though it was made in 1908 because it seemed to embody the new spirit of the time.
What is your opinion on Andy Warhol's work? Warhol was perhaps the most original artist of the second half of the 20th century. I can't think of anyone who anticipated and also shaped the future in the way that he did. Think of how he foresaw our celebrity culture.
And lastly,
If you could pick anything about yourself that you believe no one else has or is what would that be? I can't imagine. I'm a good thinker but that's hardly unique.
Thank you so much again this means a lot! :)

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Popular Originality Books

Popular Originality Books | Originality | Scoop.it
Books shelved as originality: Daughter of Smoke & Bone by Laini Taylor, Unearthly by Cynthia Hand, Divergent by Veronica Roth, Perfect Chemistry by Simon...
Aubree Furrer's insight:

this is a list of books that are considered orignal. It is interesting because what makes these books to be considered in that category. 

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Allergy to Originality

Allergy to Originality | Originality | Scoop.it
There is nothing new under the sun ... or in movies or books.
Aubree Furrer's insight:

this is about someone who created something based off of someone elses work. They are wondering if it is original or not, even though it is differernt.

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Originality: Lost Art in Film

Originality: Lost Art in Film | Originality | Scoop.it
When was the last time a movie was truly original? From the Spider-Man franchise to Pirates of the Caribbean, from movies like the upcoming 30 Days of Night to
Aubree Furrer's insight:

this article is about orginality in movies also. There are not anymore original movies anymore. What happened? is it because of the time period. has every story been told?

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Does sheer Originality exist? | Yang

Aubree Furrer's insight:

this is an article asking if originality actually ever exists. Based off of the definition of it can something truly be its own? it brings up a few good points basically syaing that everything is comparable 

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The Connection : Degeneration of music: originality is dead

The Connection : Degeneration of music: originality is dead | Originality | Scoop.it
The news site of Cosumnes River College
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this article talks about how almost all music is dieng. Basically bashing music now a days. It talks about woodstock and thinks all music should be that.

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"originality": Philosophy Forums

"originality": Philosophy Forums | Originality | Scoop.it
Aubree Furrer's insight:

this is more of a bunch of opnions on originality. A bunch of people stating how no one can make something from nothing anymore. and everyone is wondering what truly is original.

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Does originality exist in art?

Does originality exist in art? | Originality | Scoop.it
This post was born out of a discussion on music, the concept of selling out, and the idea of originality in the music industry.  But, I think we can look at originality in a broader sense, as a con...
Aubree Furrer's insight:

This article is interesting to me because of how artist are making money off of old cliches. A view from a window another old barn painting. it has all been seen before. This article talks about the original artists and how they are allowed to be considered that.

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Minnesota wrestler ruled ineligible for promoting own original music

Minnesota wrestler ruled ineligible for promoting own original music | Originality | Scoop.it
Junior Joel Bauman from the University of Minnesota was selling music he'd made himself on iTunes and promoting it with music videos on YouTube. Consequently he's now ineligible to wrestle for the...
Aubree Furrer's insight:

This man is actually getting in trouble for showing his orginality. He actually can't wrestle anymore because he was selling his music. His own music he made.

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How Your Harlem Shake Videos Make Money for the Original Artist | TIME.com

How Your Harlem Shake Videos Make Money for the Original Artist | TIME.com | Originality | Scoop.it

The Harlem Shake, now two weeks into its life as America’s favorite (or most annoying) meme, has shown a surprising resilience in an age when most Internet jokes have a 24-hour shelf life. More than 4,000 videos featuring the words “Harlem Shake” were being posted per day to YouTube during the peak of the mania last week, and new versions continue to crop up. The primary element holding the videos together, which feature everything from dancing walruses to Power Rangers, is the song “Harlem Shake,” a hip-hop instrumental that sports a now-infamous beat drop about 15 seconds in. While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.

 

Just a few years ago, copyright lawyers likely would have shut down the Harlem Shake craze before it could really get going—you might remember Viacom’s 2007 lawsuit against Google for allowing copyright-violating videos to spread across YouTube. Now, though, most content creators are working with YouTube to identify copyright-violating material and monetize it instead of delete it.

 

Through a service called Content ID, YouTube automatically trawls its servers looking for copies of copyrighted materials that owners have asked to be protected. Users of the service can then have these copies removed from YouTube, do nothing, or have ads sold against the videos if they qualify for monetization. When Baauer’s label, Mad Decent, originally uploaded the full “Harlem Shake” song to YouTube in the summer of 2012, they were hoping it would proliferate. “We’ve, from the beginning, been very much a proponent of allowing everybody to do whatever they want with our stuff, as long we’re able to monetize it,” says Jasper Goggins, the manager of the label. “It’s a great way to help spread the music.”


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Aubree Furrer's insight:

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

more...
Deanna Dahlsad's curator insight, February 23, 2013 12:27 AM

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Digital Gloss's curator insight, March 9, 2013 12:47 AM

An object lesson on how long you might have to wait to monetize your creative content.

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Great Imaginations: What is Originality?

Great Imaginations: What is Originality? | Originality | Scoop.it
Aubree Furrer's insight:

this is a blog made by someone who reads negative reviews on books of people complaining that it wasnt original enough and they want to know why something isnt orgiginal enough and how does it get to be original enough

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Originality in Movies and Books - Curiosity Quills Press

Originality in Movies and Books - Curiosity Quills Press | Originality | Scoop.it
Aubree Furrer's insight:

this article is about the downfall of hollywood and writers for everything being so similar. also it talks about how everything made now a days is either a sequal or remake

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Hollywood lacks originality with movies : Spokesman Online

Hollywood lacks originality with movies : Spokesman Online | Originality | Scoop.it
Aubree Furrer's insight:

This is another article about movie originality. how they are making constand sequals prequals triliogies it is getting a bit rediculous. We need a movie to be fresh and new. and hollywood isnt doing it for us

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On Originality and Quality in Movies | Guerrilla Geek

On Originality and Quality in Movies | Guerrilla Geek | Originality | Scoop.it
There is much discussion to be found on the subject of originality in movies.... this may be one of the greatest understatements I have ever written. For a
Aubree Furrer's insight:

this article is really good involving the topic of movies. Has any movies lately been anything besides a remake or sequal or even just based of an old story. No. so where are all the orginal writers

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Roger Scruton – A culture of fake originality

Roger Scruton – A culture of fake originality | Originality | Scoop.it
From pickled sharks to compositions in silence, fake ideas and fake emotions have elbowed out truth and beauty
Aubree Furrer's insight:

this article is about how all ideas praised for orginality isnt actually original. It is just fake ideas that have evolved from old ones.

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Does Originality have Value? ... ... ... ... Arthur Butterworth

Does Originality have Value? ... ... ... ... Arthur Butterworth | Originality | Scoop.it
Aubree Furrer's insight:

this is an article about how most artist go with the flow. they go with the trends so to say. Instead of doing something completely different from what people like so they know they wont fail

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Petrarch's Apes: Originality, Plagiarism and

Petrarch's Apes: Originality, Plagiarism and | Originality | Scoop.it
Aubree Furrer's insight:

Thisarticle talks about how most creative thoughts today is just plagiarism. It talks about how most ideas are just other ideas changed. How everything is now comparable

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Photos: Original Batmobile, sexy hot rods rev engines at Autorama in Dallas - Pegasus News

Photos: Original Batmobile, sexy hot rods rev engines at Autorama in Dallas - Pegasus News | Originality | Scoop.it
Photos: Original Batmobile, sexy hot rods rev engines at Autorama in Dallas
Pegasus News
The original Batmobile used in the classic 1960s TV series was designed by legendary auto customizer George Barris.
Aubree Furrer's insight:

This is a pretty cool original thing. The first bat mobile ever made. That is interesting considering how many have now been made since the 60's

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Caesar Swivel Ramirez's Photos | Facebook

Caesar Swivel Ramirez's Photos | Facebook | Originality | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
Aubree Furrer's insight:

This man is actually getting in trouble for showing his orginality. He actually can't wrestle anymore because he was selling his music. His own music he made.

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Quentin Tarantino Is A Total Original! Wins The Oscar For Best ...

Quentin Tarantino Is A Total Original! Wins The Oscar For Best ... | Originality | Scoop.it
Quentin Tarantino wins Best Original Screenplay at the 2013 Oscars!
Aubree Furrer's insight:

I find it interesting that someone can be so original now a days Tarantino writes and directs most of his own films now adays no one does that. And those who do dont usually win an Oscar. He is one of the few people who i can say are completely original. 

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