Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."
Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:
Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret
Many of us would like to believe that we base our important business decisions on well grounded facts. It does not take much looking around to realise that the data do not necessarily support the decisions being made.
By you taking the risk to share your humanity, your vulnerabilities, faux pas, and imperfections, you allow the listener or reader to acknowledge theirs with courage and compassion. You also make it easier for them to recognize and admit to unproductive attitudes and behaviors that are holding them back, things about themselves they would not acknowledge if directly confronted.