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Rescooped by Sheila Wee from Digital Storytelling
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7 Storytelling Tips for Businesses

7 Storytelling Tips for Businesses | Storytelling for the Working World | Scoop.it
Get tips about writing your company's brand story. Storytelling requires a problem and resolution as well as a tone that matches your messaging.

Via José Carlos
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Rescooped by Sheila Wee from Stories - an experience for your audience -
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The Art And Power Of Brand Storytelling

The Art And Power Of Brand Storytelling | Storytelling for the Working World | Scoop.it
Brand storytelling is a brilliant idea for Internet marketing. Here are 7 powerful ways to tell your brand story to your target audience...

Via Hans Heesterbeek
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Bad Spoon's curator insight, November 20, 2013 1:04 AM

7 idées intéressantes pour activer la puissance du storytelling pour les marques

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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Storytelling for the Working World | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen
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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

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How Siemens uses storytelling to emotionally engage clients and staff

How Siemens uses storytelling to emotionally engage clients and staff | Storytelling for the Working World | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
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Rescooped by Sheila Wee from Storytelling in business
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Science: Why Storytelling in Business Matters | BizStoryTeller

Science: Why Storytelling in Business Matters | BizStoryTeller | Storytelling for the Working World | Scoop.it

Via Brandon Hoe
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Brandon Hoe's curator insight, March 21, 2013 8:47 AM

From the pages of my blog about storytelling in business, www.bizstoryteller.com.

Anjali Sharma's curator insight, December 8, 2013 3:45 AM

Understanding the science can be hard but clearly - 2 parts of the brains engaged versus many parts of the brain engaged - says a lot about what happens when stories are told 

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The need to be authentic in your company’s storytelling.

The need to be authentic in your company’s storytelling. | Storytelling for the Working World | Scoop.it
I wrote for the campus newspaper and the Black Cultural Center on campus when I attended college at Purdue. Working under tight deadlines and carrying a full course load in engineering meant that

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Brandon Hoe's curator insight, April 4, 2013 1:50 PM

From the pages of my blog about storytelling in business,www.bizstoryteller.com

Being authentic when you're telling your company's stories can reap many dividends.

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How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand

How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand | Storytelling for the Working World | Scoop.it
Most of the brands that tout social good as one of their selling points--think Warby Parker and Toms Shoes--realize that storytelling is important.

Via Brandon Hoe
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Brandon Hoe's curator insight, April 11, 2013 12:26 PM

Nonprofits and social causes have long been aware of the power of storytelling to achieve the impact they seek. In this example, a new brand with a social mission uses the power of storytelling to successfully fund their Kickstarter campaign and get their message out to the masses. Using transmedia storytelling techniques that combine video, music and street art to support their efforts, Soma expects to be a participatory brand i.e. one that engages their customers as a vital partner in their mission, instead of merely selling them water filters.

Rescooped by Sheila Wee from Storytelling in business
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How can we tell stories with data?

How can we tell stories with data? | Storytelling for the Working World | Scoop.it
At a recent marketing conference which I presented at, I was approached by the director of market research at an ad agency to ask me for my opinion on a good way to tell stories with data. While t

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Brandon Hoe's curator insight, April 26, 2013 12:25 AM

From the pages of my blog on storytelling in business - www.bizstoryteller.com

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5 Tips for Mastering the Art of Brand Storytelling

5 Tips for Mastering the Art of Brand Storytelling | Storytelling for the Working World | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith, Luis Costa, Soraia Ferreira
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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Lori Wilk's curator insight, December 26, 2013 10:23 PM

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

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Facts Are 20X Stickier With A Story

Facts Are 20X Stickier With A Story | Storytelling for the Working World | Scoop.it

“If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?I didn’t at first.”


Via Karen Dietz
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Karen Dietz's curator insight, October 2, 2013 7:17 AM
HERE'S THE NEW LINK: http://www.scoop.it/t/just-story-it/p/4008579441/facts-are-20x-stickier-with-a-story The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Alessandro Rea's curator insight, October 2, 2013 3:13 PM

The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.

 

And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. 

Nadia Christian's curator insight, October 2, 2013 6:49 PM

I know I can still recall some good sales pitch using this technique.

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Storytelling: The Art of Moving People « The Portfolio Partnership

Storytelling: The Art of Moving People « The Portfolio Partnership | Storytelling for the Working World | Scoop.it
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TechSoup Canada’s Round-up of Awesome Storytelling Tools and Resources | TechSoup Canada

TechSoup Canada’s Round-up of Awesome Storytelling Tools and Resources | TechSoup Canada | Storytelling for the Working World | Scoop.it
Donated software and technology resources for Canadian charities, nonprofits & libraries

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Natasha Pinczuk's curator insight, April 25, 2013 3:44 PM

Great list of helpful resources for nonprofit storytelling!

Rescooped by Sheila Wee from Storytelling in business
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VIDEO: Great storytelling in business examples – Shangri La’s “It’s In Our Nature”

VIDEO: Great storytelling in business examples – Shangri La’s “It’s In Our Nature” | Storytelling for the Working World | Scoop.it
http://www.youtube.com/watch?v=Ng7tikSf8pk

This is brand storytelling at its very finest. Renowned director, Bruno Aveillan takes us on a journey through a frozen hinterland and tells us the tale o

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Brandon Hoe's curator insight, April 1, 2013 2:21 AM

From the pages of my blog on storytelling in business, www.bizstoryteller.com.

Anjali Sharma's curator insight, December 8, 2013 3:30 AM

About 2 years ago , I was looking for a venue for a major event and I remember a Shangri La staff conducting a site inspection for me and she said - welcome to a place where people never grow old.. Very unusal ...and something that you want to hear more about .. She had a lot stories to tell me about what the brand stands for and now this video message - Making strangers our own - Its in our nature..Well done Shangri La .. You are leaders in the way hospitality brands represent themselves.. 

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Analytics and emotion: Why storytelling may be the best friend of data science I By Qaalfa Dibeehi

Analytics and emotion: Why storytelling may be the best friend of data science I By Qaalfa Dibeehi | Storytelling for the Working World | Scoop.it
Many of us would like to believe that we base our important business decisions on well grounded facts. It does not take much looking around to realise that the data do not necessarily support the decisions being made.

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Brandon Hoe's curator insight, April 5, 2013 12:48 PM

Excellent article that supports the assertion that a data scientist's ultimate job is storytelling.

There's no denying that data-driven decisions are better than those without data. However, most data sets capture only numbers and no software tool produced to date can capture human intent and emotion. When we derive decisions purely from numerical data, we are working with incomplete data. Numbers and charts don't give us the entire view of a situation. By overlaying stories over the findings, we make it easier to understand what we've discovered and make good decisions from those findings. Storytelling also makes it easier for us to share our decisions and convince others of their virtue.

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How to use a Self-Disclosure Story to teach Self-Awareness : Stories That Change

How to use a Self-Disclosure Story to teach Self-Awareness : Stories That Change | Storytelling for the Working World | Scoop.it

By you taking the risk to share your humanity, your vulnerabilities, faux pas, and imperfections, you allow the listener or reader to acknowledge theirs with courage and compassion. You also make it easier for them to recognize and admit to unproductive attitudes and behaviors that are holding them back, things about themselves they would not acknowledge if directly confronted.


Via Kathy Hansen
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Kathy Hansen's curator insight, April 21, 2013 9:35 AM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Your Self-Disclosure Story does this because it allows them to look inward and feel safe doing so. They can feel safe because they are not being directly confronted by another person to look in the mirror, as would a direct challenge like: “Have you ever noticed how you pretend you know something when you really don’t…like you just did a moment ago?”

Rescooped by Sheila Wee from transmedia marketing: storytelling for business, art and education
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Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily

Using Storytelling to Ignite Word-of-Mouth Marketing / SAY Daily | Storytelling for the Working World | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

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Tina Stock's curator insight, April 25, 2013 10:16 AM

Key take-away:  first step to effective word-of-mouth marketing is having a great business story.  IMHO - what are the key elements of a great business story?  Tell em' what you do, what problem you solve, what makes you different and why they should care. ba-da-bing!