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organizationalstorytelling
The latest thought leadership on organizational storytelling, business narrative, career/job-search storytelling, and other forms of applied storytelling.
Curated by Kathy Hansen
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The Importance of Storytelling in Small Business Sales

The Importance of Storytelling in Small Business Sales | organizationalstorytelling | Scoop.it

Marketers and sales professionals know that one of the best ways to acquire someone as a new client is to form a relationship with them. 

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] All in all, being able to connect to your potential clients in a personal and convincing manner is the key to increasing your sales. Through storytelling you are able relate the character to the customer so they can get a deeper sense of how your business can benefit them. No matter how good your story is though, what you’re offering has to be able to meet their expectations. Never lie or be dishonest in your storytelling to clients – no matter how silver your tongue is, offering quality products or service is the only way to get and keep happy clients.

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On My Way Back … | A Storied Career

On My Way Back … | A Storied Career | organizationalstorytelling | Scoop.it
A major focus will be my storytelling-related curations. I'll call your attention to current thought-leadership and activity in the applied-storytelling world. I will blog to announce timely applied-storytelling events.
Kathy Hansen's insight:

Unfortunately, all email subscriptions to this blog were lost in a platform move. Please re-subscribe at ow.ly/hyLk4.

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Book Review: Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations - Sources of Insight

Book Review: Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations - Sources of Insight | organizationalstorytelling | Scoop.it

Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, by Martin Sykes, A. Nicklas Malik, and Mark D. West,  introduces the CAST system for creating visual stories.  It’s a powerful book about how to improve your presentation skills using storytelling and visuals.

Kathy Hansen's insight:

I don't usually scoop book reviews, but this one offers such a nice outline of the book.

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Applied-storytelling blog, A Storied Career, returns after 5 months.

Applied-storytelling blog, A Storied Career, returns after 5 months. | organizationalstorytelling | Scoop.it
A Storied Career, Kathy Hansen's blog to explore applied storytelling, is back and newly on WordPress after a 5-month break.
Kathy Hansen's insight:
Subscribe by email: http://feedburner.google.com/fb/a/mailverify?uri=astoriedcareer/uxUt&loc=en_US
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StoriesLead: A Catalyst for Great Storytelling

StoriesLead: A Catalyst for Great Storytelling | organizationalstorytelling | Scoop.it
StoriesLead is a project from Pride Collaborative that provides ideas, tools and resources for great storytelling. Joining is free: http://www.pridecollaborative.com/resources.
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Power Stories | The 8 Stories You MUST Tell to Build and Epic Business

Power Stories | The 8 Stories You MUST Tell to Build and Epic Business | organizationalstorytelling | Scoop.it

From the book's Web site: Entrepreneurs, intrapreneurs, game-changers or candlestick-makers. Power Stories is THE essential companion for anyone wanting to build an epic business, recharge their personal brand and take a big yellow sledgehammer to their marketing.

Kathy Hansen's insight:

Always nice to see a new book on business narrative to consider adding to the shelf.

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Online Storytelling: Taking Your Customers Behind the Scenes

Online Storytelling: Taking Your Customers Behind the Scenes | organizationalstorytelling | Scoop.it
When you tell your business story, give your customers insider access to what goes on behind closed doors.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Storytelling is one of the most important things businesses and nonprofits can do as they seek to engage customers online. 

Read more: Online Storytelling: Taking Your Customers Behind the Scenes http://inklingmedia.net/2013/01/30/online-storytelling-taking-your-customers-behind-the-scenes/#ixzz2JlGtTYIF ;
Under Creative Commons License: Attribution Non-Commercial Share Alike

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Sustainable Story Telling: Is There A Way to Make it Work? - Sustainability: business, life, environment | Taiga Company

Sustainable Story Telling: Is There A Way to Make it Work? - Sustainability: business, life, environment | Taiga Company | organizationalstorytelling | Scoop.it
Kathy Hansen's insight:

Our sustainability consulting encourages businesses to provide even greater transparency into the implementation of sustainability concepts and open the conversation to business stakeholders via powerful sustainability storytelling.

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The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It

The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It | organizationalstorytelling | Scoop.it
Kathy Hansen's insight:

Contrary to others' belief of typing blog posts until your fingers bleed and you get noticed, there might be a missing link to your content and blogging strategy that may get you or your business found in the diluted space of the Internet: be a storyteller.

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Presentation Rules Using Visual Storytelling To Sell Big Ideas | Business 2 Community

Presentation Rules Using Visual Storytelling To Sell Big Ideas | Business 2 Community | organizationalstorytelling | Scoop.it

Brain Rules I've just finished reading Brain Rules, by John Medina.

Kathy Hansen's insight:
If you want your big idea to be remembered, then create a simple images to convey it.Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience.


Read more at http://www.business2community.com/strategy/presentation-rules-using-visual-storytelling-to-sell-big-ideas-0368333#5BuvES9qftC9dO0x.99

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2013, the year of storytelling

2013, the year of storytelling | organizationalstorytelling | Scoop.it

Since social networking was invented, it has been powered by users. We happily fuel our favorite social networks with the snippets of content that make them so valuable...

Kathy Hansen's insight:

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

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David McQueen's curator insight, January 9, 2013 4:12 AM

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

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Beneath the Surface: Storytelling in 2013 | Social Media Today

Beneath the Surface: Storytelling in 2013 | Social Media Today | organizationalstorytelling | Scoop.it
Kathy Hansen's insight:

It's been said that content is the currency of social. Good stories make up the higher value legal tender.

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The Art and Science of Storytelling (VIDEO)

The Art and Science of Storytelling (VIDEO) | organizationalstorytelling | Scoop.it
Knowledge, Updates, Video, Webinars
Kathy Hansen's insight:

Doug Hattaway, president, RJ Bee, vice president and Tess Hart, associate, all of Hattaway Communications, led an hour-long presentation focused on the cognitive psychology and neuroscience behind good storytelling. They also showed models for putting this research into action.

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4 TED Talks All Brand Storytellers Must Watch via @PostAdvertising

4 TED Talks All Brand Storytellers Must Watch via @PostAdvertising | organizationalstorytelling | Scoop.it
From the TED archives, here are four talks that offer unique insight into the world of storytelling, with takeaways for brands.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] A number of these short talks (most are around 20 minutes) revolve around storytelling. While they don’t necessarily address brand storytelling, they do offer insights that a brand could apply to its efforts to engage audiences through its brand story. I’ve gathered four talks I found particularly useful, and I’ve included a brand takeaway for each. Enjoy!

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Virgin Atlantic - Story Telling & Employer Brand

Virgin Atlantic - Story Telling & Employer Brand | organizationalstorytelling | Scoop.it
As usual there were a number of insightful presentations from the likes of Nestle, Telefonica, LinkedIn & Virgin Atlantic, the latter of which I’ve chosen to highlight a little, as I thought the underlying theme is something a lot of organisations big or small can leverage.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] At each stage the stories help to promote the employer brand a little bit further and bring the consumer/potential employee closer to the reality of day to day working life at Virgin, and the mindset they expect from their employees.  The content is also cross posted onto social networks, facebook, You Tube etc to drive engagement.

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How to Find the Best Video Stories in Your Organization

How to Find the Best Video Stories in Your Organization | organizationalstorytelling | Scoop.it

You have an event, or a new initiative that you’re organization is preparing for and it’s been determined you need a video to help tell the story. You have a laundry list of things you want to say, your boss expects key messages and spokespeople from your organization, board members, supporters, customers and the list goes on. Where do you start? How do you determine who will be in the video? Or even more important, how will it come together and what stories will you tell?

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Once you know how you would like the audience to feel at the end of the piece, you’re ready to start thinking about stories. The people you work with and work for know your organization better than anyone else. Ask them what stories they have heard that fit the feeling you’re looking to emit from your audience. If the stories don’t inspire you as they’re explained, that’s your first litmus test. Don’t entertain the stories that don’t sound interesting or consistent with the emotion you’re going after.

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idealawg: Four ways to use stories in conflict resolution

idealawg: Four ways to use stories in conflict resolution | organizationalstorytelling | Scoop.it
Even if you don't use these techniques in your next mediation, reading this short but idea-filled article in which they are described may give you a fresh perspective to bring to conflict.
Kathy Hansen's insight:

Stephanie West Allen reviews four articles about stories in conflict resolution.

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Sustainable storytelling is a powerful tool that communicates vision

Sustainable storytelling is a powerful tool that communicates vision | organizationalstorytelling | Scoop.it
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
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Management Today | Once upon a time...

Management Today | Once upon a time... | organizationalstorytelling | Scoop.it

Spreadsheets, graphs, PowerPoints – they can all be impressive, but sometimes telling a simple story is all the inspiration you need. By Amy Birchall

Excel spreadsheets and impressive graphs can only get you or your business so far. To land a promotion at work, attract new clients or inspire others to action, telling the right story can be much more effective than a PowerPoint presentation filled with pie charts and Venn diagrams.

Just ask the author of Power Stories: The 8 stories you must tell to build an epic business (Wiley, 2012), Valerie Khoo.

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]:  The best stories transform an ordinary product or experience into something special.


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Business Storytelling: What's Your Company's Story?

Business Storytelling: What's Your Company's Story? | organizationalstorytelling | Scoop.it
Business storytelling can help define what makes your company remarkable. Here are several good examples of stories in action.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]  What is it that sets you, your service, your product, your ideas apart?  Why should someone do business with you rather than the other guy?  Think of the words first, then find and refine the story to illustrate it.

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Startups and the Importance of Storytelling - Forbes

Startups and the Importance of Storytelling - Forbes | organizationalstorytelling | Scoop.it
Amid all the buzz about the benefits of content marketing, there’s an important element missing from many of the conversations: storytelling. It’s easy to create content, which is why many brands will be jumping on the content bandwagon this year.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pthy excerpt from the Scooped article]: content is just a commodity without storytelling to give it a rock-solid foundation.Without storytelling, content is nondescript, uninspiring and, frankly, a waste of time and energy.

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Are you making it easy for fans to share your story? | SmartBlogs

Are you making it easy for fans to share your story? | SmartBlogs | organizationalstorytelling | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and
Kathy Hansen's insight:

People need a reason to talk about you, such as giving them a story to tell, giving them an interesting feature to discuss or maybe even some kind of incentive to share your story. You also need to make it easy for people to talk about you — giving them brand content that’s easy to share via social networks or reminding them to tell their friends about you at the moment when they’re most delighted with your brand.

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Live from #NMX: 4 social storytelling lessons Ford's Scott Monty | SmartBlogs

Live from #NMX: 4 social storytelling lessons Ford's Scott Monty | SmartBlogs | organizationalstorytelling | Scoop.it

Scott Monty took the stage at the 2013 New Media Expo in Las Vegas to talk about what he's learned from four years of evolving social media programs at Ford.

Kathy Hansen's insight:

Ford initially created a website called “The Ford Story” to help communicate with the public during the auto bailout crisis and to help share the story of the brand. But Monty noted that Ford soon found that fans wanted to share their own stories of ways they’d connected with the brand. Gradually the site became more and more focused on customer stories until it was rebranded from The Ford Story to FordSocial in 2011. “If you have a good product, let go of your fear and let others tell your story,” he said. And if you don’t have the kind of product that compels fans to talk about you, then maybe you need to address that issue before you turn your focus to social media, he suggested.

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Does your business have a compelling future story to share? - Seven Story Learning

Does your business have a compelling future story to share? - Seven Story Learning | organizationalstorytelling | Scoop.it

As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on dusty shelves.

 

Future stories are guiding north stars, serving as bridges from your past to your future. Telling others about the unfinished stories you’re most enthusiastic to complete gives energy and momentum to your business.

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Content We Love: Empire State Building’s Visual Storytelling

Content We Love: Empire State Building’s Visual Storytelling | organizationalstorytelling | Scoop.it
“Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up ...
Kathy Hansen's insight:

Are you a storyteller? Never forget the power of multimedia when you distribute your news– it can leave a lasting impression that is seriously awesome!

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