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Want To Spark Innovation? Think Like A Cartoonist

Want To Spark Innovation? Think Like A Cartoonist | organizationalstorytelling | Scoop.it

On a typically warm Southern California weekend in February, 20 of us are gathered at the Los Angeles Academy of Figurative Art for a two-day seminar called "Making Comics." 

Kathy Hansen's insight:

"In organizations, leaders who are able to lead people to a conclusion without spelling it out are practicing something very much like the gutter. If you think of the typical org chart where ideas flow from the top, that’s the more didactic conception. If you have instead an organizational structure where there’s inspiration that encourages the flow of ideas upward from the base, you might be looking at something more analogous to audience participation. More analogous to what we’re trying to create with comics."

 
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Jeff Domansky's curator insight, December 20, 2012 11:18 AM

Great storytelling ideas from cartoon theorist Scott McCloud.

organizationalstorytelling
The latest thought leadership on organizational storytelling, business narrative, career/job-search storytelling, and other forms of applied storytelling.
Curated by Kathy Hansen
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My Story Curation

My Story Curation | organizationalstorytelling | Scoop.it

Welcome to my curation of the latest thought leadership on organizational storytelling, business narrative, career/job-search storytelling, and other forms of applied storytelling. I curate content worthy of notice that may get further attention in my blog, A Storied Career (http://astoriedcareer.com). All new content here is current -- published within the last month.

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Kathy Hansen's comment, April 26, 2012 7:26 PM
Thanks, Jim. Scoop.it provides a number of suggestions, but I do find some of the stuff on my own.
Jim Signorelli's comment, November 15, 2012 9:31 AM
Crushed!!!
Carol Hamilton's comment, December 17, 2012 7:53 AM
If money is the issue why not start a membership site? Your tribe may just provide you with the money you need and more!
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How Brand Storytelling Helps Enterprises Go "The Extra Mile"

How Brand Storytelling Helps Enterprises Go "The Extra Mile" | organizationalstorytelling | Scoop.it
Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development,...
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]

Emerson’s story focuses on reducing complexity for customers… what we call “consider it solved.” Every story we tell and activity we do originates from the “consider-it-solved” ethos. For example, we looked at the innovation process for stage zero of product development and how we migrate forward. Most of our new product development wasn’t actually new; it was focused on product revisions. We wanted our R&D to be truly innovative and push our organization into new places. The only way we could do that was to talk to customers about what’s not being done. Our brand storytelling drives everything within our organization.

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The Story Dojo

The Story Dojo | organizationalstorytelling | Scoop.it
Change your story, change your world. Practical, experiential training for unlocking the power of personal, organisational and systemic stories.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Mary Alice is a Story Activist, specialising in using story in service of positive systemic shift and to access and create collective intelligence on critical issues. Her art is creating and hosting spaces for wise action, and narrative practice forms a key part of her work, focusing both on Storytelling and StoryWork and the emergent space in-between.  

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9 Video Clips of Business Leaders Sharing Business Stories: Anecdote

9 Video Clips of Business Leaders Sharing Business Stories: Anecdote | organizationalstorytelling | Scoop.it
When business leaders start building their business storytelling skills it can help a lot to see how other business leaders tell business stories.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]

Here are 9 examples from some of the world’s top business leaders who purposely and systematically share stories to help their message to stick. You might like to review our guide to spotting stories so the stories leap out of the videos for you.

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | organizationalstorytelling | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Recently I had the opportunity to sit down to discuss this topic with Susan Fisher, a strategic communication expert and principal at First Class. “People are always telling stories; why don’t they do it at work?" asks Fisher. “It’s because they have been taught that at work you use logic and slides and statistics; this seems more professional. Telling stories seems too emotional and possibly manipulative. So people stick to facts and numbers. But the truth is that real emotions always work better, because that is the way to reach hearts and minds, and also people get to see the real you. It’s authentic.”

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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | organizationalstorytelling | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: Storytelling is rightly the buzzword of the moment for Corporate Communicators: Ok, so it’s not exactly a revolutionary term, but it is becoming more and more important. The relationship between companies and customers is changing. Through the advent of social media, the customer has more power, and the company has less. Companies can’t afford to simply distribute messages. They’ve got to engage a customer more deeply. And the best way to engage someone? Tell them a story. - See more at: http://incitemc.com/storytelling-the-biggest-issue-for-483-corporate-communications-executives/#sthash.jTXxxNGw.dpuf

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Parker Donat's curator insight, September 21, 2013 9:52 AM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 7:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 4:47 AM

Being able to captivate your sub without boring them.

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16 Storytelling Tips for PR | Social Media Today

16 Storytelling Tips for PR | Social Media Today | organizationalstorytelling | Scoop.it
I truly believe PR people are natural storytellers, because storytelling is PR; it connects organizations and people through a story
Kathy Hansen's insight:

... how to tell a better story about your organization.

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The power of storytelling drives Stanford's BiblioTech conference

The power of storytelling drives Stanford's BiblioTech conference | organizationalstorytelling | Scoop.it
Silicon Valley business leaders and humanities scholars emphasize the economic value of narrative at a career forum that aims to bring skills of humanities PhDs to the corporate world.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] "In the economy, narrative holds the power to create wealth, create jobs, create a tax base and to support non-wealth-producing activities," he said.

Enter the humanities PhD, ready to research, write, synthesize and analyze, all skills that are essential to masterful storytelling.

These skills, Moore asserted, are "ordinary in the academy, but amazing in the economy."

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Storytelling: A Tale Of Creating Customer Loyalty | TransWorld Business

Storytelling: A Tale Of Creating Customer Loyalty | TransWorld Business | organizationalstorytelling | Scoop.it
Freelance brand strategist Christina Shepherd McGuire discusses how brands can use storytelling as a powerful marketing tool.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Storytelling empowers companies by putting them in the drivers seat. This selfless marketing tactic builds equity in your brand’s image.

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How to tell a story | One Thousand & One

How to tell a story | One Thousand & One | organizationalstorytelling | Scoop.it
Learn how to tell a story in business.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

Let me give you the inside word.  It‘s not effortless and it‘s definitely not off the cuff. These leaders have been practicing the art of storytelling for a long time.

 
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Younger Workers Need a Career Narrative

Younger Workers Need a Career Narrative | organizationalstorytelling | Scoop.it
 In recent years, much has been written about the importance of career narratives for mid-career and senior professionals, particularly those making a career transition. But, we'd argue, they're even more important for younger professionals who don't yet have a multipage CV or a high-powered headhunter in their corner. What, then, makes for an effective narrative?
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Sharing your personal narrative isn't just good for you — it's good for the people who hear it, too. As Heidi Gardner's research on teams shows, an important factor that can depress team performance is a phenomenon known as "expertise dissensus" — that's when team members who actually have markedly different views nevertheless think they all agree because they've made unwarranted assumptions about one another. By disseminating your story, you can give people a far more accurate view of who you are, which can avert potentially crippling coordination challenges, interpersonal friction, and misunderstandings down the road.

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The Future of Storytelling Techniques | Business 2 Community

The Future of Storytelling Techniques | Business 2 Community | organizationalstorytelling | Scoop.it

I’m always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] storytelling caused the participants in the study to produce two chemicals, cortisol (focuses our attention) and oxytocin (prompts care, connection and empathy).
Read more at http://www.business2community.com/strategy/the-future-of-storytelling-techniques-0382909#I1y4tGX4ElprGbl4.99

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Entrepreneurs Who Master Storytelling Win More - Forbes

Entrepreneurs Who Master Storytelling Win More - Forbes | organizationalstorytelling | Scoop.it

... it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotional connection, as well as tie in the facts.

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Stories have been used since the beginning of time to share knowledge, history, and ideas. Sure they contain facts, but often emotion is what makes them work. How often do you get beyond the facts in your pitch to customers and investors? If you want to kick your business up a level, maybe it’s time to add some stories to your message.

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Using Cloud Technology in Storytelling

Using Cloud Technology in Storytelling | organizationalstorytelling | Scoop.it
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: "I began my career in storybanking at Families USA, a pioneer of the technique. When I got there, the stories were housed in a database that I could only access from the computer in my office, which seemed fine at the time because the story bank was essentially a team of one, and I went in there every day!"

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Even in a world of high-tech communications, story-telling can be the best way to get a message across.

Even in a world of high-tech communications, story-telling can be the best way to get a message across. | organizationalstorytelling | Scoop.it
Even in a world of high-tech communications, narratives can be the best way to get a message across.
Kathy Hansen's insight:

And the article even begins with a story!

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The 3-minute storytelling lesson you won’t forget | Public Words

I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in
Kathy Hansen's insight:

"This 3-minute ad from Thailand packs a powerful wallop in a very short space.  And it suggests several lessons for good storytelling."

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PlexusCalls - Storytelling for Leaders, Organization and Communities - Plexus Institute

Kathy Hansen's insight:

This call was recorded and is available for listening. Some excellent insights!

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How to Tell Your 'Story of Self' | BillMoyers.com

How to Tell Your 'Story of Self' | BillMoyers.com | organizationalstorytelling | Scoop.it
Storytelling is one of the most powerful tools that organizers and movement builders have at their disposal -- and personal stories often have the most impact.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

The key focus is on choice points: moments in our lives when values are formed because of a need to choose in the face of great uncertainty. When did you first care about being heard, or learn that you were concerned about the issue on which you want to take action? Why? When did you feel you had to do something about it? Why did you feel you could? What were the circumstances? What specific choice did you make?

 
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Hans Heesterbeek's curator insight, July 29, 2013 10:44 PM

Nice article, I likes especially the graph. I choose the emotional way, I think most storytellers will. Getting people engaged that i what it is all about and doing that in a honest and for me authentic way. Some nice tips for leaders and how to get started. 

Jacqueline Farrington's curator insight, June 30, 9:32 AM

Personal narrative is a key tool in helping to form one's leadership identity - the foundation of executive presence.  Executive presence is much more than simply "looking, sounding and behaving" like a leader. For all leaders, but especially for women and multi-culturals, it must begin with identifying oneself as a leader and understanding the values that led to leadership. Excellent article on how storytelling can begin to do that.

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Category leadership and health literacy: using visual storytelling to inform and motivate your patients

Category leadership and health literacy: using visual storytelling to inform and motivate your patients | organizationalstorytelling | Scoop.it
In this article, Ken Fabianovicz discusses the five fundamentals for successful visual communications in today's healthcare environment. According to the National Patient Safety Foundation, " one out of five American adults reads at the 5th grade...
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: the use of visual storytelling in today's rich media environment can be a powerful means for reaching and motivating patients and addressing the daunting challenges surrounding health literacy.

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Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide | organizationalstorytelling | Scoop.it

With the explosion of digital channels and new technologies, "paid, earned, and owned" is a less useful way of looking at media strategy than it used to be. 

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] ..."brand marketers are ... moving away from top-down campaign thinking in favor of an integrated corporate storytelling approach that iterates constantly, leverages technology effectively, operates at scale, and tells such a great story it competes effectively against all the other choices your audience has before it."

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What Made Nancy Duarte Resonate with Storytelling…and why should you care? : Stories That Change

What Made Nancy Duarte Resonate with Storytelling…and why should you care? : Stories That Change | organizationalstorytelling | Scoop.it

In an interview with Jonathan Fields of the GoodlifeProject, Nancy Duarte, author of Slide:ology andResonate, explained what inspired her to write the book Resonate and what turned her into a passionate believer in the power of storytelling in business.

 
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | organizationalstorytelling | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determininghow to develop these stories in the first place.

 

 For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world. 

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What + How + Why

What + How + Why | organizationalstorytelling | Scoop.it
WHAT is this site?
REINVENTION STORIES is an experiment in bringing real life documentary stories into the potential of an interactive environment. This includes a short movie. Sit back and watch it if you want, or choose your own path through.
Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: You can add your own story. You can answer questions we ask. Or eventually you can see dozens of stories, of people, places and events in our city.

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Hans Heesterbeek's curator insight, February 28, 2013 2:26 AM

This looks great I, mo gonna give it a try later next week

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An On-Ramp to Writing Better Case Studies | Stories That Sell

An On-Ramp to Writing Better Case Studies | Stories That Sell | organizationalstorytelling | Scoop.it

Step-by-step on how to study a new client’s products and services

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#NMX Keynote: Scott Monty on Ford Customer Storytelling & Lessons Learned

#NMX Keynote: Scott Monty on Ford Customer Storytelling & Lessons Learned | organizationalstorytelling | Scoop.it

As marketers we all know that storytelling is an essential part of connecting with prospects and customers.

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer.  Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned.

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The Seductive Power of Storytelling - UX Booth | UX Booth

The Seductive Power of Storytelling - UX Booth | UX Booth | organizationalstorytelling | Scoop.it

... why is it that stories can so successfully seduce us into a receptive frame of mind to listen …and buy?

Kathy Hansen's insight:

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Marcel Proust observed “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” No matter the genre, the medium or the product being pitched, every “fresh” spin in storytelling is actually just the placement of a recognizable element into an alternative framework. Shakespeare, mythology, scripture and even fairy tales are popular fodder for hawking modern products; i.e., AT&T’s Hansel and Gretel using their mobile phone’s GPS to get home.

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