organizationalstorytelling

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] "In the economy, narrative holds the power to create wealth, create jobs, create a tax base and to support non-wealth-producing activities," he said.

Enter the humanities PhD, ready to research, write, synthesize and analyze, all skills that are essential to masterful storytelling.

These skills, Moore asserted, are "ordinary in the academy, but amazing in the economy."

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Storytelling empowers companies by putting them in the drivers seat. This selfless marketing tactic builds equity in your brand’s image.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Stories have been used since the beginning of time to share knowledge, history, and ideas. Sure they contain facts, but often emotion is what makes them work. How often do you get beyond the facts in your pitch to customers and investors? If you want to kick your business up a level, maybe it’s time to add some stories to your message.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] All in all, being able to connect to your potential clients in a personal and convincing manner is the key to increasing your sales. Through storytelling you are able relate the character to the customer so they can get a deeper sense of how your business can benefit them. No matter how good your story is though, what you’re offering has to be able to meet their expectations. Never lie or be dishonest in your storytelling to clients – no matter how silver your tongue is, offering quality products or service is the only way to get and keep happy clients.

I don't usually scoop book reviews, but this one offers such a nice outline of the book.

Always nice to see a new book on business narrative to consider adding to the shelf.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] ..."brand marketers are ... moving away from top-down campaign thinking in favor of an integrated corporate storytelling approach that iterates constantly, leverages technology effectively, operates at scale, and tells such a great story it competes effectively against all the other choices your audience has before it."

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determininghow to develop these stories in the first place.

 For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world. 

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: You can add your own story. You can answer questions we ask. Or eventually you can see dozens of stories, of people, places and events in our city.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer.  Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Marcel Proust observed “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” No matter the genre, the medium or the product being pitched, every “fresh” spin in storytelling is actually just the placement of a recognizable element into an alternative framework. Shakespeare, mythology, scripture and even fairy tales are popular fodder for hawking modern products; i.e., AT&T’s Hansel and Gretel using their mobile phone’s GPS to get home.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] A number of these short talks (most are around 20 minutes) revolve around storytelling. While they don’t necessarily address brand storytelling, they do offer insights that a brand could apply to its efforts to engage audiences through its brand story. I’ve gathered four talks I found particularly useful, and I’ve included a brand takeaway for each. Enjoy!

Stephanie West Allen reviews four articles about stories in conflict resolution.

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]:  The best stories transform an ordinary product or experience into something special.