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Scooped by Kathy Hansen onto organizationalstorytelling |
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Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles).
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Welcome to my curation of the latest thought leadership on organizational storytelling, business narrative, career/job-search storytelling, and other forms of applied storytelling. I curate content worthy of notice that may get further attention in my blog, A Storied Career (http://astoriedcareer.com). All new content here is current -- published within the last month. 
Kathy Hansen's comment,
April 26, 2012 10:26 PM
Thanks, Jim. Scoop.it provides a number of suggestions, but I do find some of the stuff on my own.
Carol Hamilton's comment,
December 17, 2012 10:53 AM
If money is the issue why not start a membership site? Your tribe may just provide you with the money you need and more!
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With the explosion of digital channels and new technologies, "paid, earned, and owned" is a less useful way of looking at media strategy than it used to be.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] ..."brand marketers are ... moving away from top-down campaign thinking in favor of an integrated corporate storytelling approach that iterates constantly, leverages technology effectively, operates at scale, and tells such a great story it competes effectively against all the other choices your audience has before it." Delete the scoop?
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In an interview with Jonathan Fields of the GoodlifeProject, Nancy Duarte, author of Slide:ology andResonate, explained what inspired her to write the book Resonate and what turned her into a passionate believer in the power of storytelling in business. Delete the scoop?
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There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determininghow to develop these stories in the first place. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world. Delete the scoop?
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WHAT is this site?
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: You can add your own story. You can answer questions we ask. Or eventually you can see dozens of stories, of people, places and events in our city. 
Hans Heesterbeek's curator insight,
February 28, 5:26 AM
This looks great I, mo gonna give it a try later next week Delete the scoop?
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Step-by-step on how to study a new client’s products and services Delete the scoop?
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As marketers we all know that storytelling is an essential part of connecting with prospects and customers.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] In many of these campaigns the story is told not from the perspective of Ford, but from that of the consumer. Below you’ll find more about the stories of these campaigns, the people who told them, and the lessons learned. Delete the scoop?
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... why is it that stories can so successfully seduce us into a receptive frame of mind to listen …and buy?
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Marcel Proust observed “The real voyage of discovery consists not in seeking new landscapes but in having new eyes.” No matter the genre, the medium or the product being pitched, every “fresh” spin in storytelling is actually just the placement of a recognizable element into an alternative framework. Shakespeare, mythology, scripture and even fairy tales are popular fodder for hawking modern products; i.e., AT&T’s Hansel and Gretel using their mobile phone’s GPS to get home. Delete the scoop?
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From the TED archives, here are four talks that offer unique insight into the world of storytelling, with takeaways for brands.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] A number of these short talks (most are around 20 minutes) revolve around storytelling. While they don’t necessarily address brand storytelling, they do offer insights that a brand could apply to its efforts to engage audiences through its brand story. I’ve gathered four talks I found particularly useful, and I’ve included a brand takeaway for each. Enjoy! Delete the scoop?
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As usual there were a number of insightful presentations from the likes of Nestle, Telefonica, LinkedIn & Virgin Atlantic, the latter of which I’ve chosen to highlight a little, as I thought the underlying theme is something a lot of organisations big or small can leverage.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] At each stage the stories help to promote the employer brand a little bit further and bring the consumer/potential employee closer to the reality of day to day working life at Virgin, and the mindset they expect from their employees. The content is also cross posted onto social networks, facebook, You Tube etc to drive engagement. Delete the scoop?
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You have an event, or a new initiative that you’re organization is preparing for and it’s been determined you need a video to help tell the story. You have a laundry list of things you want to say, your boss expects key messages and spokespeople from your organization, board members, supporters, customers and the list goes on. Where do you start? How do you determine who will be in the video? Or even more important, how will it come together and what stories will you tell?
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Once you know how you would like the audience to feel at the end of the piece, you’re ready to start thinking about stories. The people you work with and work for know your organization better than anyone else. Ask them what stories they have heard that fit the feeling you’re looking to emit from your audience. If the stories don’t inspire you as they’re explained, that’s your first litmus test. Don’t entertain the stories that don’t sound interesting or consistent with the emotion you’re going after. Delete the scoop?
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Even if you don't use these techniques in your next mediation, reading this short but idea-filled article in which they are described may give you a fresh perspective to bring to conflict.
Kathy Hansen's insight:
Stephanie West Allen reviews four articles about stories in conflict resolution. Delete the scoop?
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie Delete the scoop?
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I truly believe PR people are natural storytellers, because storytelling is PR; it connects organizations and people through a story
Kathy Hansen's insight:
... how to tell a better story about your organization. Delete the scoop?
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Silicon Valley business leaders and humanities scholars emphasize the economic value of narrative at a career forum that aims to bring skills of humanities PhDs to the corporate world.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] "In the economy, narrative holds the power to create wealth, create jobs, create a tax base and to support non-wealth-producing activities," he said. Enter the humanities PhD, ready to research, write, synthesize and analyze, all skills that are essential to masterful storytelling. These skills, Moore asserted, are "ordinary in the academy, but amazing in the economy." Delete the scoop?
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Freelance brand strategist Christina Shepherd McGuire discusses how brands can use storytelling as a powerful marketing tool.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Storytelling empowers companies by putting them in the drivers seat. This selfless marketing tactic builds equity in your brand’s image. Delete the scoop?
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Learn how to tell a story in business.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Let me give you the inside word. It‘s not effortless and it‘s definitely not off the cuff. These leaders have been practicing the art of storytelling for a long time. Delete the scoop?
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In recent years, much has been written about the importance of career narratives for mid-career and senior professionals, particularly those making a career transition. But, we'd argue, they're even more important for younger professionals who don't yet have a multipage CV or a high-powered headhunter in their corner. What, then, makes for an effective narrative?
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Sharing your personal narrative isn't just good for you — it's good for the people who hear it, too. As Heidi Gardner's research on teams shows, an important factor that can depress team performance is a phenomenon known as "expertise dissensus" — that's when team members who actually have markedly different views nevertheless think they all agree because they've made unwarranted assumptions about one another. By disseminating your story, you can give people a far more accurate view of who you are, which can avert potentially crippling coordination challenges, interpersonal friction, and misunderstandings down the road. Delete the scoop?
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I’m always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] storytelling caused the participants in the study to produce two chemicals, cortisol (focuses our attention) and oxytocin (prompts care, connection and empathy). Delete the scoop?
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... it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotional connection, as well as tie in the facts.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] Stories have been used since the beginning of time to share knowledge, history, and ideas. Sure they contain facts, but often emotion is what makes them work. How often do you get beyond the facts in your pitch to customers and investors? If you want to kick your business up a level, maybe it’s time to add some stories to your message. Delete the scoop?
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Marketers and sales professionals know that one of the best ways to acquire someone as a new client is to form a relationship with them.
Kathy Hansen's insight:
[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] All in all, being able to connect to your potential clients in a personal and convincing manner is the key to increasing your sales. Through storytelling you are able relate the character to the customer so they can get a deeper sense of how your business can benefit them. No matter how good your story is though, what you’re offering has to be able to meet their expectations. Never lie or be dishonest in your storytelling to clients – no matter how silver your tongue is, offering quality products or service is the only way to get and keep happy clients. Delete the scoop?
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A major focus will be my storytelling-related curations. I'll call your attention to current thought-leadership and activity in the applied-storytelling world. I will blog to announce timely applied-storytelling events.
Kathy Hansen's insight:
Unfortunately, all email subscriptions to this blog were lost in a platform move. Please re-subscribe at ow.ly/hyLk4. Delete the scoop?
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Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, by Martin Sykes, A. Nicklas Malik, and Mark D. West, introduces the CAST system for creating visual stories. It’s a powerful book about how to improve your presentation skills using storytelling and visuals.
Kathy Hansen's insight:
I don't usually scoop book reviews, but this one offers such a nice outline of the book. Delete the scoop?
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A Storied Career, Kathy Hansen's blog to explore applied storytelling, is back and newly on WordPress after a 5-month break.
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Subscribe by email: http://feedburner.google.com/fb/a/mailverify?uri=astoriedcareer/uxUt&loc=en_US
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StoriesLead is a project from Pride Collaborative that provides ideas, tools and resources for great storytelling. Joining is free: http://www.pridecollaborative.com/resources. Delete the scoop?
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From the book's Web site: Entrepreneurs, intrapreneurs, game-changers or candlestick-makers. Power Stories is THE essential companion for anyone wanting to build an epic business, recharge their personal brand and take a big yellow sledgehammer to their marketing.
Kathy Hansen's insight:
Always nice to see a new book on business narrative to consider adding to the shelf. Delete the scoop?
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