"How Xerox and other big corporations are harnessing the force of disruptive innovation."
It used to be the rebels (disruptors) toiled by themselves in their parents garages or so mythology would have us believe but, now larger giants like GE are embracing Disruptive Innovation and liking it.
"disruptive innovations are typically introduced by start-ups, the rebel forces in the business universe"
"We define disruptive technologies as those that offer "good enough" solutions to new groups of consumers, and often at radically lower prices."
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