Part 1 of a series on neuroscience and innovation Humans are animals. While we like to think we're captains of our destiny, we're far more driven by instinct than we know. In many ways, we’re just glorified apes, even in business.
Q: So our brains create patterns to make sense of things. That’s an efficient way to deal with our environments, right?
Janet: The great news is that this works marvelously most of the time. The downside is that we sometimes automate patterns that may have limited utility or which are outmoded hand-me-downs from another generation or set of circumstances. Also, our neural patterns are constricted by our unique circumstances and by what we’ve paid attention to. There’s way more data in the environment than ever makes it onto our neural maps."