Starbucks Wants To Take Over Your Grocery Store | organizational transformation | Scoop.it
Starbucks wants its coffee to be the first thing you grab in the morning -- from your own kitchen.


"Last week, Starbucks introduced the aisle to a group of journalists in a loft in New York City. The fixture, which has the look of a truncated grocery aisle, was done up in colors and textures reminiscent of a Starbucks cafe. A lone sconce in warm yellow hung in one of its corners, below the large, green mermaid of Starbucks' logo."