Steve Jobs said in 1998 “A lot of times, people don’t know what they want until you show it to them.”
At first blush I bristle at what Jobs said in the above quote but, after I let the thought settle in for a few moments I tend to agree with him. Crowdsourcing has great promise and equally great risk.. The good people over at he Blur Group have posted a piece worth reading.
"Today, we’re taking a look at the organizations using crowdsourcing to solve really knotty problems."