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Is subway guilty of deceptive advertising? What does the FTC say about it?

Is subway guilty of deceptive advertising? What does the FTC say about it? | Tolero Solutions: Organizational Improvement | Scoop.it

"Subway is being sued over claims they are selling 11" www.preactivemarketing.com

Scott Span, MSOD's insight:

Interesting piece from our marketing strategic partner, Preactive Marketing. What do you think?

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Rescooped by Scott Span, MSOD from Organisation Development
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What does your brand stand for? [infographic]

What does your brand stand for? [infographic] | Tolero Solutions: Organizational Improvement | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

 


Via Karen Dietz, David Hain
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Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..