The real crisis Carnival faced was not being prepared for this crisis. The industry as a whole has had a history crisis after crisis, including Carnival's own history of crises, which I list in my recent blog. This crisis, based on recent mechanical reports was avoidable, which leads one to believe Carnival ignored not just its own reports, they neglected to look at the history of related industry crises. No one can truly predict a crisis, however, when you know a threat exist and you have the opportunity to prepare and you don't...well, you deserve what you get.
There is no doubt there was a history of crises within the industry that created threatening circumstances, which Carnival ignored. I blame the corporate communications team for not identifying the threats and ensuring that the Triumph was sea-worthy and the threat was addressed and prepared for, in the event the threat becomes a crisis.
This was a perfect example of a threat creating an opportunity...Preparation was an opportunity for Carnival to reduce the high levels of uncertainty within the industry, which people have. You can use Exxon and BP as and example of industries faced with threats and whether or not those threats are taken to heart. Prior to BP, Exxon Valdez was the largest oil spill crisis and environmental disaster in U.S. history. Sure, if we get pass the finger pointing and Tony Haywards' "I want my life back" statement, BP responded much better than Exxon, but still not enough to bring credibility to the oil industry. Yes, there will be another oil spill and yes, there will be another cruise ship mishap; the questions are: Are they paying attention to threats? Are they prepared?
Remember, failing to prepare is preparing to fail....
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