A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
Why do brand specialists need market research? This article has illustrated the importance of partnerships and the benefits that companies enjoy from establishing relationships. The author draws attention to two company’s marketing communications Brandnew MC and market research firm DigitalMR. These firms collaborated to create a world wide successful campaign for Dove (Unilever).
Firstly the market research team got working and found that only 2% of women in the world considered their selves beautiful. This was what triggered the creativity on DigitalMR's behalf. They both then composed a campaign to make women feel beautiful, with Dove’s name.
Brandnew MC and Digital MR worked hand in hand to successfully create a marketing campaign that would cover Unilevers ROI. I believe that these two firms did a great job at giving their client what they wanted. Their success draws from both having to work on the same wavelength, and making sure that the client’s ideas and objectives are clearly communicated between both firms.
When thinking about the benefits these interdependent relationships create the primary saying "two hands make light work" and "two minds are better than one" come to mind. Partnerships will flourish if they have strong communication and will result in co-creating the right solutions, productivity, and cost effective methodologies.
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