Continuously harvesting quick wins while keeping an eye on the framework you’re building for the midterm and for the long term is challenging, to be sure. But it will prove important for consumer-facing businesses wishing to stay at the forefront of the digital revolution.
While the journey to a digital business model will vary by sector and company, there are important commonalities as well. No matter what business you’re in, managing multiple platforms, negotiating with numerous vendors and dealing with compatibility issues will consume time, money and energy.
Businesses looking to gain advantage will need to clearly define how they will innovate, implement, manage and monitor the application of digital solutions throughout the organization—a significant change from working on separate solutions in various parts of the business.
What isn’t possible is to design the perfect end state at the outset. Indeed, planning a companywide transformation and locking in decisions such as platforms, software and providers in advance is a mistake. Learning through iteration will yield better returns than orchestrating a huge and complex transformation, relevant only for a short time.
Given the speed of innovation and technology change, the principle to adopt is being fast to failure. Begin by identifying appropriate pilots and applying proof-of-concept techniques to test different options. This concept of continuous beta versions is what helps digital companies learn quickly and remain agile, and it can do the same for analog organizations that wish to digitize.
Bonus Information 1: Full Article (Analog to Digital) in PDF: http://bit.ly/Rp8ywu .
Bonus Information 2: Full Vison 2012 Report (Accenture Technology) in PDF: http://bit.ly/zpNSZ9 .
Via Peter Hoeve