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You’re busy, busy, busy. So is your staff. There are skills and competencies that they need (or want) to develop, but you don’t have the budget to send them off to some three-day training seminar.
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The ability to motivate employees is one of the greatest skills an entrepreneur can possess. Two years ago, I realized I didn’t have this skill. So I hired a CEO who did.
7 simple strategies to apply !
We’re seeing more and more attention being given to the life cycle of talent management - starting even prior to on-boarding – as well as throughout an employee’s career. Aligning and integrating a workforce to corporate strategies was discussed...
iZar Services | Internet Marketing for Business and Personal Development wrote a note titled The Value of Coaching. Read the full text here.
Occupational-Health... mindfulness, a meditation-based approach to stress management, can provide an antidote to the relentless pressure and information overload that exists in many UK businesses. It can also help employees thrive under stress and relate better to colleagues or clients.
A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before...
Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.
There are 2 ways of finding your persona:
What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.
Thanks Jim for putting together this very helpful infographic.
And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
And the story begins..
When I first encountered the Strengths-Based approach as a Master’s Student, it reeked of condescension. I made a good faith effort to look for strengths where my teachers and mentors pointed, but all...
Most businesses these days are operating in survival mode. But take a look at the ones whose performance has been steady.
Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more...
Mark Smiciklas believes in "the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected."
The idea or concept, social business is complex. The Dachis Group offer a definition: http://bit.ly/PH7Jh4.
Unfortunately through overuse and mis-definition, people have difficulty connecting with its meaning and context.
In his post, The Connected Company, David Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”
The post inspired Mark to create this information design, presenting a visual interpretation of these ideas.
By Mark Smiciklas. http://bit.ly/RjrLQ4
If you want to improve employee engagement, you must take the first step. (RT @stopthevanilla: RT @stopthevanilla: Employee Engagement - Are Your Employees Emotionally Starving To Death?
Continuously harvesting quick wins while keeping an eye on the framework you’re building for the midterm and for the long term is challenging, to be sure. But it will prove important for consumer-facing businesses wishing to stay at the forefront of the digital revolution.
While the journey to a digital business model will vary by sector and company, there are important commonalities as well. No matter what business you’re in, managing multiple platforms, negotiating with numerous vendors and dealing with compatibility issues will consume time, money and energy.
Businesses looking to gain advantage will need to clearly define how they will innovate, implement, manage and monitor the application of digital solutions throughout the organization—a significant change from working on separate solutions in various parts of the business.
What isn’t possible is to design the perfect end state at the outset. Indeed, planning a companywide transformation and locking in decisions such as platforms, software and providers in advance is a mistake. Learning through iteration will yield better returns than orchestrating a huge and complex transformation, relevant only for a short time.
Given the speed of innovation and technology change, the principle to adopt is being fast to failure. Begin by identifying appropriate pilots and applying proof-of-concept techniques to test different options. This concept of continuous beta versions is what helps digital companies learn quickly and remain agile, and it can do the same for analog organizations that wish to digitize.
Bonus Information 1: Full Article (Analog to Digital) in PDF: http://bit.ly/Rp8ywu .
Bonus Information 2: Full Vison 2012 Report (Accenture Technology) in PDF: http://bit.ly/zpNSZ9 .
In his new book, 'So Good they Can't Ignore You', Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed -- preexisting passions are rare and have little to do with how most people end up loving their work -- but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. This book will change the way we think about our careers, happiness, and the crafting of a remarkable life.
Bonus Information 1: Information Page on Amazon.com: http://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124/ .
Bonus Information 2: Information Page on Bol.com: http://www.bol.com/nl/p/so-good-they-can-t-ignore-you-why-skills-trump-passion-in-the-quest-for-work-you-love/9200000002156419/ .
Surprisingly, Shannon Schuyler, Head of Corporate Responsibility at PwC, who oversees engagement for the 35,000 PwC employees, is trying to move away from “employee engagement.” That’s because enga...
These sins are not limited to KM.
This workshop will explore Appreciative Inquiry (AI), a powerful vehicle for setting in motion waves of positive organizational change.
Employee Engagement and Money Wasted Today lots of Americans, particularly white collar office workers, are suffering from a pervasive threat to produ... (Agree or disagree?
Since I was a young man, I’ve spent countless hours sitting around the campfire at the end of the day telling and listening to stories.
Tweet TweetThis year’s Top 100 Tools for Learning list (the 6th Annual Survey) has been compiled from the votes of 582 learning professionals worldwide – 55% working in education, 45% ...
The label of...
The problem with social technology solutions—even really great technology is that it's incomplete. It's no wonder why Salesforce is making a killing, because I've seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they've possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).
The average lifespan of a company listed in the S&P 500 has shrunk by more than 50 years in the last century, from 67 years in the 1920s to 15 years today, according to Yale Professor Richard Foster.
Here are the most common habits of a dysfunctional team and how to change them so you can get your group back on track.