"In many cases you have an executive team that's so sure about company strategy, but then you go inside the organization and find that nobody else has a clue,"
A strategic conversation based on 4 elements:
Intimacy is about leadership. Interactivity is about channels. Inclusion is about content. Intentionality is about goals, vision, and the strategy of getting things done.
Via Sabrina Murphy, Roy Sheneman, PhD, AlGonzalezinfo