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Curating all things SEO - link building, content, tech and maybe some other bits...
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11 Ways to Stay Current in a World of Information Overload

This piece was written by Lee Oden for his blog Top Rank  - I selected this today because information overload is a challenge we're all facing. The author has some great insights and shares with us how he filters out the noise and stays abreast of things in his world.

 

Information filtering and finding meaning for others is the first step to being a great curator.

 

Here's what caught my attention:

 

**Value comes from identifying bigger picture patterns and synthesizing that information into practical business advice.

 

**"I like what Christian Adams said in a G+ thread, “When you have information overload across multiple channels you start to pick up on common threads and trending topics”.

 

**This is the essence of curation that creates value and there’s no substitute for human filtering.

 

**As a professional, it’s essential for you to filter signal from a mass of noise to grow expertise in your core discipline as well as others.

 

**The question is, where do you get the information to stay current? How do you filter out the noise?

 

The author has some excellent suggestions on how he stays on top of this challenge that we all are facing.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/AhC5tz]


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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Organic SEO | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.

 

 

 

****One thing is for sure, 2012 is the year for content curation!

 

Intro:

 

Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.

 

Here are just a few things that caught my attention:

 

Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"

 

**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.

 

**Original content will always have value, but curation is coming to have nearly equal value.

 

**The key is to stake out unique topic areas and to become the most trusted source in those areas.

 

**You don’t need a lot of money to do this. You just need to know the subject matter very well.

 

Erik Qualman @equalman

Author of Socialnomics:

 

**Today, everyone is a potential media outlet.

 

**A curator understands their audience and is able to package created content in a digestible manner for them.

 

**Creators need to view curators as distribution points for their content rather than as pirates.

 

**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?

 

**In the end, almost every person is a little of both (creator & curator).

 

After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.

 

**These clichés symbolize the irony of the topic being discussed.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/v03JVh]


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janlgordon's comment, December 4, 2011 10:00 AM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 10:53 AM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 11:32 AM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Best Thinkers Series: Is Curation the New Journalism?

If you're serious about content curation or just want to know more about it, you shouldn't miss this.......

 

An exclusive, live webinar from Social Media Today

 

October 4th at 12pm EST / 9am PST

 

Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.

 

And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?

 

Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.

 

We'll cover the following questions, as well as your own:

 

What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?

 

Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?

 

Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)

 

http://socialmediatoday.com/is-curation-the-new-journalism?reference=smt_twitter


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Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest

Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest | Organic SEO | Scoop.it

Robin Good: Here is some great advice, and real-world examples of how Pinterest can be used to engage fans, create interesting content and making your brand more visible.

 

Key interesting approaches include: 

 

- Creating contests in which fans create thematic boards that showcase your ideas, products or services

 

- Showcasing your fans using your brand or tools

 

- Arranging collections of valuable resources in-line with your brand interest

 

- Uncovering backstage pics and crowdsourced images of events

 

Read the full illustrated article: http://mashable.com/2012/01/19/pinterest-brands/ 

 

 Check out also: http://searchenginewatch.com/article/2139906/7-Creative-Ways-Your-Brand-Can-Use-Pinterest 


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Marcello Cosa's comment, January 21, 2012 4:55 AM
Ciao Robin...che bell'articolo!

È proprio ciò che vorrei realizzare io con le mie gallerie/directory di valore.

Peccato che Pinterest non permetta l'embed.
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Two Types of Curation You Can Monetize: Here's What You Should Do

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


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janlgordon's comment, December 7, 2011 6:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 7:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Organic SEO | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.

 

Excerpt:

 

As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.

 

I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.

 

The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.

 

What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.

 

When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!

 

http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/


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