Calling Social Media Marketers everywhere: This infographic demonstrates why content really is king. Is your digital presence just brochureware or does it actually encourage genuine interaction and brand loyalty? . . .
Via David Blundell
|Current selected tag: 'content'. Clear.|
Your new post is loading...
Your new post is loading...
If you're serious about content curation or just want to know more about it, you shouldn't miss this.......
An exclusive, live webinar from Social Media Today
October 4th at 12pm EST / 9am PST
Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.
And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?
Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.
We'll cover the following questions, as well as your own:
What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?
Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?
Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)
This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized.
Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.
This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".
This is what captured my attention:
A well curated hub will include
***trackback links from cited sites, which improve search rankings for the curator, and
***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly
The Value Proposition in a site must
***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and
***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts
The crux of the article is summed up as
****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.
And the bottom line? You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.
Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:
****This you cannot do on a third-party site owned by someone else.
****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.
****It is always better for the owner of the network than it is the publisher. Always!
****So neverput your business in the hands of anyone else.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vT1ITT]
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.
As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.
I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.
The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.
What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.
When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!