Calling Social Media Marketers everywhere: This infographic demonstrates why content really is king. Is your digital presence just brochureware or does it actually encourage genuine interaction and brand loyalty? . . .
Via David Blundell
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This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized.
Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.
This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".
This is what captured my attention:
A well curated hub will include
***trackback links from cited sites, which improve search rankings for the curator, and
***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly
The Value Proposition in a site must
***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and
***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts
The crux of the article is summed up as
****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.
And the bottom line? You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.
Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:
****This you cannot do on a third-party site owned by someone else.
****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.
****It is always better for the owner of the network than it is the publisher. Always!
****So neverput your business in the hands of anyone else.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vT1ITT]
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.
****One thing is for sure, 2012 is the year for content curation!
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.
Here are just a few things that caught my attention:
Paul Gillin - @pgillin
Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"
**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.
**Original content will always have value, but curation is coming to have nearly equal value.
**The key is to stake out unique topic areas and to become the most trusted source in those areas.
**You don’t need a lot of money to do this. You just need to know the subject matter very well.
Erik Qualman @equalman
Author of Socialnomics:
**Today, everyone is a potential media outlet.
**A curator understands their audience and is able to package created content in a digestible manner for them.
**Creators need to view curators as distribution points for their content rather than as pirates.
**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?
**In the end, almost every person is a little of both (creator & curator).
After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.
**These clichés symbolize the irony of the topic being discussed.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/v03JVh]