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Organic SEO
Curating all things SEO - link building, content, tech and maybe some other bits...
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How To Create Harmony with Your Online Content Voices | Content Marketing Institute

How To Create Harmony with Your Online Content Voices | Content Marketing Institute | Organic SEO | Scoop.it

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.


Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.

 

Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.

 


Via Giuseppe Mauriello, Martin Gysler, Robin Good
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3 Proven Facts To Get More Retweets

3 Proven Facts To Get More Retweets | Organic SEO | Scoop.it
How to increase your Retweets and clickthroughts by 200% by tweeting at the right times, tweeting with frequency and promoting others first.

 

The idea, which I have expressed earlier definitely hasn’t changed. Recently we did some research, focusing on what impact scheduling Tweets with Buffer can have for you. Here are the results in numbers:

 

“People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.”

 

Obviously, the far more interesting question here is: Why are these figures happening?

 

I had a go at the results and looked at the causes of these increased clicks, retweets and followers. The results are very much in line with the suggestions of last time’s post:

 

1 – Tweet at Times Your Followers Are Online...


Via Martin Gysler, Gianto Widianto
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