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Organic SEO
Curating all things SEO - link building, content, tech and maybe some other bits...
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Rescooped by wayneb77 from Internet Marketing Strategy 2.0
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How To Create Harmony with Your Online Content Voices | Content Marketing Institute

How To Create Harmony with Your Online Content Voices | Content Marketing Institute | Organic SEO | Scoop.it

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.


Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.

 

Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.

 


Via Giuseppe Mauriello, Martin Gysler, Robin Good
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Rescooped by wayneb77 from Content Strategy |Brand Development |Organic SEO
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How to Develop a Social Media Content Strategy | Social Media Examiner

How to Develop a Social Media Content Strategy | Social Media Examiner | Organic SEO | Scoop.it

Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.


Via Level343
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