Up until a few weeks ago I had a Content Curation methodology I was happy with, then something changed.
Part of successful Blogging is reading a lot, and I mean a lot. I have often got 2 or 3 books on the go. I’m scanning Twitter and Google+ hourly, I subscribed to some key source newsletters, download white-papers and have hundreds of feeds in Google Reader.
As well as Blogging, it’s part of my day job to ensure I am aware of the latest trends online. A by-product of this media consumption is Content Curation; sifting through the news and sharing what I feel is relevant to the people I spend my time with online. Hopefully, saving them the time and effort of finding the information themselves...
Sometimes the closer you are to technology, the easier it is to overlook how revolutionary it is. Whereas 3D Printing continues to make my jaw drop, it took a link to the following video from SEO goddess Nichola Stott (@nicholastott) to reconsider exactly how much power and influence algorithms have in our lives
Jonny Stewart is Head of Search & Social Media at The Review Centre, and has been working in search for over seven years.
He spoke first at BrightonSEO, with a presentation all about the Google Panda update, something which his followers on twitter will know is close to his heart.
The Google Panda update is an update which was made to Google’s algorithm this year, in order to provide users with better search results. The aim of the move was to reduce the number of low quality content sites being shown in the search results.
Google Panda effected a great number of websites, but some sites suffered worse than others, and digital marketers have been trying to understand the change ever since.
This presentation presented data and insights from The Review Centre website, which was severely impacted by the Panda update, and the efforts and activities which were undertaken in order to overcome it.
How to increase your Retweets and clickthroughts by 200% by tweeting at the right times, tweeting with frequency and promoting others first.
The idea, which I have expressed earlier definitely hasn’t changed. Recently we did some research, focusing on what impact scheduling Tweets with Buffer can have for you. Here are the results in numbers:
“People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.”
Obviously, the far more interesting question here is: Why are these figures happening?
I had a go at the results and looked at the causes of these increased clicks, retweets and followers. The results are very much in line with the suggestions of last time’s post:
"Charts are a great way to communicate significant amounts of data. We’ve joined forces with the Google Chart Tools team in order to bring a new Charts API to Apps Script. Every day, millions of charts are created, updated, put into presentations, emailed to managers, and published as web pages. Our goal is to automate chart creation in Google Apps and make the sometimes-tedious tasks of chart creation and updating a little more fun!"
I can think of few things as annoying as being forced into a conversation with an idiot. But when that idiot you’re talking to turns out to be an identical copy of yourself…well you’ve just entered into realm of meta-annoyance only accessible to artificial intelligence. In a fit of curiosity or pique, Cornell’s Creative Machine Lab decided to see what happens when an AI tries to talk to itself. They had the AI conversationalist Cleverbot briefly interact with itself and then displayed that exchange as a video using text-to-speech. The results were pretty freakin’ hilarious. Check out the discussion on God, unicorns, and robots in the video below. Seems like we need another version of the Turing Test to let us know when computers have reached humanity’s level. If an AI can’t stand to talk to itself for more than a minute, it’s not nearly narcissistic enough to be a real person.
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.